Part 2 – How to Present Your Business Opportunity

3 01 2010

Two weeks ago we reviewed several methods of presenting your business opportunity.  Once you have tapped your warm market (family, friends and co-workers) you need to expand into the cool and even cold markets.  If you want to work a cold market, there are several ways to access it.  One is by purchasing either a phone or e-mail list and working that.  Another way is by setting up a booth at a local event.  Today we are going to cover some critical elements that are needed for an effective booth at a local event.

If you want to set up a booth to introduce complete strangers to your business opportunity, you first need to identify the demographics you are interested in.  This is important because if you set up a booth in the wrong place, you will find it to be a colossal waste of time.  Hawgwash, LLC offers more high-end business opportunities.  The vehicle care products are not on the same level as the basic washes and waxes you find at Wal-Mart.  The products we offer with UltraLuster are for the discerning customer, therefore, it would not be effective for us to present our UltraLuster business opportunity at the types of swap meets that look a lot like a communal garage sale. 

If we were to set up a booth at a swap meet, it would be at either a high-end car swap meet (where collectors get together for parts) or a motorcycle swap meet.  General swap meets would not be effective for our products.  So, you need to review where your target market is and then find an appropriate event to display your business opportunity.

Some critical parts of your display would be a table on which to hold any paperwork and displays.  This table should have a nice table cover on it, to present a business opportunity, you want your table to start off pleasing to the eye.  Choose a table-cloth or cover that is in complementary colors to the items you have in your display.  When in doubt, choose neutral colors for your table cover.  We choose to make a table cover (which is really simple) where the top of the cover is in vinyl (for all the people who may place wet drinks or spill their drinks) and the sides are made up of a durable cloth.   For beginning displays, start with a basic table-cloth, but do not choose white unless you are going to be indoors.  White will get dirty in a heartbeat when you are outside, and your table will start to look very dingy very quickly.

Once you have decided on a table cover and color, then you need to be sure you have appropriate paperwork and business cards to present to customers.  Depending on the business opportunity you are presenting, you may need to have a table flip-chart out so your potential customer can either flip through by themselves or you can do a quick presentation for them using the table-top flip chart.  You should also have a brochure about the business opportunity that the customer can take away and review in the comfort of their home.   Be sure that any piece of paper or product the customer takes from your table has your contact information on it.   If you are waiting for a business card order, but your show occurs before your cards come in, go to your computer and print up some basic business cards that contain the information on the business opportunity along with your contact information.  Always be sure to have enough paperwork for people to pick up.  If anyone is interested in your business opportunity but they don’t want to get involved now, you want them to walk away with your contact information and that of the opportunity.  It would be ideal if you could also get from the potential customer their contact information so you can follow-up with them in the near future.

Next week we will continue the discussion of what should be included for an effective Business Opportunity booth at a show.





How to Present your Business Opportunity

20 12 2009

This week we are going to discuss another way to present your Business Opportunity to others.  We have talked at other occasions about how to advertise your businesses and how to let people you know that you are in business.  Today I would like to cover another way to advertise your business, by participating in a “Marketplace”, “Flea Market”, “Show” or small business showcase.  

This type of advertising requires you to be a vendor at usually an outside event that is either one or two days long.  It is like the small art shows you may see on any given Saturday or Sunday.  The difference is that instead of you displaying arts and crafts, you are presenting your particular small business opportunity.  What you should do before participating in the event is to talk with the promoter or organizer to determine who else will be in attendance.

Finding out who else will be there is critical in your ability to properly display your business opportunity.  You do not want to find out, after you have paid your booth fees and hauled all of your stuff to the event, that someone with an identical product is also displaying at the same show.  You also want to determine what other types of businesses will be there and if your product offerings will be complimentary to what other attendees are offering.  For instance, you would have an uphill battle being successful selling brownies at an event when the majority of other vendors are selling weight loss and nutritional products.  You can be successful in marketing your brownies, but if you know in advance who else will be there, you can adjust your booth and your reason for being there prior to the event.  You do not want to be surprised by the other product offerings.

Once you have confirmed what other types of businesses will be at the particular event, you can then plan your display appropriately.  We have gone to a motorcycle flea market (without doing our homework first), set up our booth and had nobody even stop by.  What happened (after asking some people why they didn’t want to come over) is that our display looked too upscale compared to the other products being offered.  People looked at our display, saw how classy it looked and automatically assumed that what we had to offer was too expensive for what they wanted.  The people didn’t come by because they figured we were way out of their league. 

That is why it is critical to check who else will be there, and what the other spaces will look like.  I am not implying that you need to trash your display, but you do need to be mindful of the others around you and present your opportunities accordingly.  You do not necessarily want to look so upscale that people are afraid to talk with you.  On the flip side, you do not want to present yourself as sloppy or “cheap” because people may also avoid you.  Essentially you need to prepare your booth for the customers you are marketing to at that particular event.

Next week we will go into more detail about the specific components of an effective display. 

If you would like more information on the business opportunities we have to offfer, please visist www.hawgwash.net.  You can also e-mail us with your specific questions at hawgwash1@yahoo.com

Until next week…





Second Income Opportunity – Advertising

7 11 2009

As I have talked about in my other postings, advertising is extremely important in business.  If you have started a business for earning a second income, you need to let people know that you are in business.  We have talked about word-of-mouth advertising, newspaper advertising, doing local shows and events, handing out flyers, etc.  Today I am going to discuss on-line advertising, focusing on one company in particular that can pay you to advertise your business.

On-line advertising can get expensive, depending on what you do and how you do it.  There are ads that include pay-per-click, on-line yellow pages, Google Ad Words and paying for increased rankings on the search engines. 

All of these options cost some kind of money and hopefully the sales you make will off-set the money spent advertising.  The pay-per-click have budget limits which you set, which can be good, unless you get someone who just goes crazy clicking on your ad and using up your spending budget for that particular time period.  Even getting the pay-per-click, you are not guaranteed that someone will purchase from you. 

We have discovered another option within internet advertising.  This company is called AdZoneSavings and can actually pay you to advertise your business.  That is a completely different approach.  Every good business person is always looking for ways to recession proof their business and for that additional income stream to integrate seamlessly into their existing business.  These same business people are expecting a decent response from their advertising and increasing their return on investment.  With AdZoneSavings, you get your advertising, and if you get other businesses to advertise, your business will get money. 

The neat thing about this system, is that you don’t have to go out and really push this new income opportunity.  People are going to see your ad, and ask what you have done to get involved in it.  As people sign up to advertise, you have the potential to have your monthly advertising paid for, and even make money.  There is no contract to sign with AdZoneSavings and there is no set period of time that you have to run your ad. 

Each month that you advertise with AdZoneSavings you receive a Full Color ad in their network of advertisers, 500 Full Color Flyers (5.5 x 8.5), enrollment as an independent representative, an on-line virtual office to monitor your business and your own website to market your AdZone business. 

The advertising for the Network of Advertisers is done by sending thousands of e-mails to prospects and subscribers monthly.  The e-mails are purchased from vendor lists that sell double opt-in subscribers and e-mails provided by all of the advertisers in the Network.  The e-mailing occurs twice a month, on the first and the 15th of each month.  Since November 2009 is the first launch, the initial e-mail blast will go out on November 10th, and the next mailing will be November 23rd. 

The flexibility provided by AdZone is better than other sites I have seen, the ads are crisp and clean and your site information is well placed.  You also have the ability to change your ad monthly and get revised flyers monthly.  If you are interested in more information on this income opportunity, please feel free to contact us at hawgwash1@yahoo.com or check out our website, www.hawgwash.net or www.AdZoneSavings.com/Hawgwash.





Building Relationships in Business

30 10 2009

When in business for yourself, it is extremely important to do more than just sell products to people.  In this economy in particular, in order to differentiate yourself from all other people with the same products or services, it is critical to build relationships with the people you deal with. 

Without customers, you don’t have a business.  As I have mentioned in earlier articles, just selling products to people is good, but that will not get you the repeat sales that is necessary for a business to survive in the long-term and it will do nothing to build your word-of-mouth advertising.  Without customers, nobody sells anything, and nobody will receive a paycheck.  Customers are looking not only for quality products and services, but for knowledge and respect in the people presenting and selling the products and services. 

If a customer is happy with how they have been treated, even if your identical product is more expensive than the competition, that customer will most likely purchase from you again in the future.  People are looking more for just a product, they want to be treated with dignity and respect.  If you do not provide that, than the customer will most likely go to the competitor who offers respect to purchase that product.

Our personal philosophy in building personal relationships with customers, has been mentioned in Marsha Petrie Sue’s new book, “The Reactor Factor“.  In it Marsha briefly describes what Steve and I attributed our success to – building personal relationships.  Marsha sums it up as, “The key to a good business is in developing personal relationships.  Do not prejudge anyone and treat everyone fairly.” (The Reactor Factor, by Marsha Petrie Sue, pages 160-161).

As people get to know you and your business, they will begin to realize that you are not going to steer them wrong, and will do everything in your power to make sure they get everything that they should.  Once that trust is developed, you will find that you have a customer for life and that customer will be more than willing to positively refer you to their friends if their friends need what you have to offer.  Trust must be earned, and once it is, the value is almost incalculable and will go so much further than any advertising will.  Trust is something that should never be taken lightly. 

Please keep an eye on this blog in the future for more information on building relationships in business.  If you would like to see what Hawgwash, LLC has to offer for business opportunities, please visit www.hawgwash.net.  If you are interested in obtaining Marsha Petrie Sue’s new book, “The Reactor Factor:  How to deal with difficult work situations without going nuclear”, please visit http://www.marshapetriesue.com/

Until next week…