4 Points to Building Success

18 01 2011

How many times have you asked yourself why you want to be an entrepreneur?  The bigger question is, how many times have you asked yourself WHY are you struggling to be a successful Entrepreneur?  So many people are striving to be their own boss, and many are not achieving the success that they expected.   This week we are going to cover 4 points to building success.  These points are designed to help you focus your ideas and differentiate yourself from all the other entrepreneurs struggling for a dollar out there.

As we have covered in several prior posts, there are many misconceptions about how to run a successful business.  Many people believe that if they find “just the right product” it will sell itself, and their work is done.  How many people have you met who have tried to sell you on an idea that will have “products flying off your shelf”?  Did you ever try any of those items?  Did they actually “fly off the shelf”?  Odds are, you have tried many business ideas and most of them have not panned out.  Even worse, as you try different strategies to build your business, sometimes your business will suffer.  There are so many people running around promoting false beliefs, mistaken points of view and just plain bad business practices.

Many businesses don’ t succeed because they are based on those erroneous facts.  As you may have always know in your heart of hearts, one key to business success is to differentiate yourself from all the other businesses trying to sell essentially the same thing you are.

In order for your business to become successful, you need to embrace the fact that you cannot purchase opportunities, you have to create them.  If someone is offering you the next best opportunity, then obviously, you will not be the first one to market with the opportunity.  If this is such a great opportunity, why are they offering it for sale to YOU?

Ask the right questions.  Making money, and creating a successful business is not as simple as picking that one hot opportunity and riding it out to success.  If you have to ask what the next best opportunity is, you are asking the wrong question.  By asking what the next hot idea is indicates that all you want to do is to grab onto one opportunity, ride it until it is no longer producing and then jump to the next best thing.  This will not build customer loyalty, and worse, it does not support any solid business plan.  If you are constantly jumping from one ‘hot’ idea to another, there is not flow to your underlying business plan.  You are just lucky if you make money.  Nine times out of ten, your business will succeed for a little while, but it will fail in the long-term.

If you want to have a successful business, you must be a visionary, not an opportunist.  How many successful people have you met who are only in business until the next big thing comes along?  Usually those successful people are the ones who created that next big thing.  They are the ones who came up with an idea that nobody else thought about, or nobody else combined to make a success.  Odds are, these successful entrepreneurs are the ones who came up with the new idea, and didn’t “borrow” or buy the idea from someone else.  These entrepreneurs saw a need and found a way to fill that customer need.  They fill the needs better than anyone else currently in the market.

Design your business to solve a bigger problem.  Even in a business segment with a lot of competition, there is always an opportunity to provide a better solution to a common problem.   Listen to your customers, listen to what your customers say about your competition.  Look for the underlying problem that is not being addressed by either your business or your competition and go about solving THAT problem.  Look for the solution to a standardized frustration.  If there is a problem out there that most everybody just assumes you “deal with” perhaps the solution to that problem will be the next “HOT” opportunity.  By providing solutions to customer frustrations, you will not only become more successful, but will have the undying gratitude of your customers.  This alone will make you the best business opportunity in town.

Reviewing these 4 points to building success will help you to continue to grow and improve your small business.  If you are in the market for starting a small home-based business, we have several business opportunities that may work well.  If you don’t see exactly what you are interested in, please feel free to contact us with any questions you have.  If we do not have the specific opportunity, we may know exactly where you can go to find what you are looking for.

Until next week…





Building Your Business Success – Part 2

11 01 2011

Last week we began a brief discussion of how to build your business success

Key to Business Success

for 2011.  We reviewed the concept of what Commitment means to your small business success and that you personally are responsible for your small business success.  This week we are going to finish the discussion on Building your Business Success for 2011.

Actually anybody who starts a small business can be successful.  The differentiating factor is, how LONG will your business be successful.  Again, it does partially go back to that commitment thing.  You may be successful when you first start your business, but you must remain committed to your business success.  True business success is also founded on solid business basics.  If you do not have a good grasp of business basics, it would be wise, even before starting your own business, to take a class or two, or take a seminar to learn and master the basics of business.  Without business basics, you may be successful for a little while, but your lack of basic business knowledge will most likely get you in more trouble and could ultimately contribute to your lack of long-term business success.

We must all continue practicing and reviewing and mastering the basics of business.  Without a well established / thought-out business foundation, everything you build, will most likely not stand the tests of time.  Keep up on your basics.  If you don’t know, be sure to ask a trusted source that will help you master your business foundation.  With a strong business foundation, all the work you do for your business will be successful.

Focus on Continuous Growth

Another key to building your business success (and not just making a New Year’s Resolution) is to focus on growing throughout the year, and ultimately growing for the next several years.  Do not just focus on growing your business for this month or the next.  You need to have a long-term view of where you want your business to go if you want your business to grow.  Focusing only on the month-to-month growth will not provide you with enough time to really refine and define what direction you want your business to grow in the years to come.  If you focus 2-, 3-, 5- and even 10-years in the future, then the short-term setbacks will not be so difficult to resolve.  By looking at the long-term, you can look past the immediate obstacles and focus on how to obtain that long-term goal.  By having long goals, you will find it is much easier to get past the little stuff.  If you only look from month-to-month, the problems that may crop up will most likely appear much larger than they actually are.

Lastly, it is never too late to make your business successful.  You may have had a really bad year in 2010, but that doesn’t mean you will have a bad year going forward.  Review your business plan, identify what went wrong and more importantly, look for WHY you did not follow your business plan or why you were not successful last year.  If you can identify WHY things didn’t occur (this is different from placing blame) then you can identify what you need to do to avoid that obstacle going forward.  Even if you had a decent year last year, it is not too late to revisit your business plan and adjust for any new plans or ideas you may have.  Again, be sure to keep the long-term view when reworking your plans.  When in doubt, enlist the assistance of other experts in  your field of business, to help review what you have and where you want to go.

Here is to your continued business success in the new year.

If you are looking for a second income opportunity, or are looking for some type of small, home based business to get involved with, we may have something that would interest you.  We offer a wide variety of business opportunities, from Pre-Paid Legal Services, to Stem Cell Nutritional Products, to Waterless Cleaning Products.  If we don’t have exactly what you are looking for, we may know where you can find it.  Good luck and let’s all see our businesses grow in 2011.

Until next week…





Building your Business Success in 2011

4 01 2011

 

Analyzying Business SuccessHow many times have you heard or seen information on Building your Business Success for the new year? Have you become tired of reading these articles to realize that they are nothing more than a business version of a personal New Year's Resolution? The bigger question is, if your business was not as successful as you would have liked in the past year, building on that lack of success is not an exciting proposition.

This week we are going to again review business success and why it is not a “New Year’s Resolution”.  You cannot decide one day that you will make your business successful…well, actually you can decide to do that, but effectively implementing your desires is an entirely different problem.   One main reason many people with small, home based businesses don’t succeed is that they do not have the commitment necessary to create and grow a business.

Many people who start a small home based business are usually told that “the business will grow itself” or that “you won’t have to work very hard at this, the product practically sells itself”.  If you got into business under either of these premises, or something similar, odds are that you are ready to throw in the towel.  The key to business success, or success in general is commitment.  Very few people will stick with anything once it starts getting difficult, or once the business doesn’t seem to pay off in the time-frame they expected.   Like anything, if you plan on making your business successful, you need to have a plan and COMMIT to staying with that plan for the long haul.  Granted there will be occasions where you are going to have to modify the plans, but you can not modify the commitment to the business overall.  If you start, and then, once the going gets a tad tough, quit, how will any of your customers want to stay with you in any future endeavors?   Customers will run from you if you show even the slightest sign of lack of commitment to your business, or worse yet, if you show lack of commitment to them.

Once you are committed to the task of becoming (if you are not already)

Commitment to the Plan

successful, you should realize that success is your PERSONAL responsibility.  You cannot rely on others to make your small business successful, others may help, but the success or lack thereof rest entirely on your shoulders.  If you do not push others to work harder, odds are that they won’t.  You should not place the blame of your lackluster success on anyone who is helping you to grow your business.  This holds true for any business partners you may have also.  Just because you are in a partnership, if you want the business to become successful, it is YOUR responsibility to make it so. Having your partner on the same page helps a lot, but do not expect them to have the same level of commitment.

 

Many problems people have when trying to grow their home based business is the lack of validation that they are doing a good job.  We have become used to getting that congratulatory pat on the back for a job well done and will drive harder just to get the next pat.  The problem with being your own business owner is that the only times you will get a pat on the back is if you pat your own back.  You need to learn to not look for external validation of a job well done.  You know, based on your existing plans and set goals, when you have succeeded, you do not need anyone else telling you that you did a good job.  Keeping your business successful is a major milestone these days since there are so many businesses that fold when the times get tough.

Next week we will complete this discussion on building your business success in 2011.  In the meantime, if you are looking for a business opportunity and still have no idea what to do or where to begin, please take a look at our website.  We offer several different business opportunities and if we don’t have what you are looking for, we may be able to point you in the right direction.  We are also available for consulting, if you would like someone to review your current business plans.

Until next week…





5 Obstacles to Success – Part 3

28 12 2010

For the prior two weeks we have been discussing various obstacles to your personal business success.  Two weeks ago we opened the discussion by introducing the first two obstacles to success; Fear and Cynicism.  Last week we continue the discussion to include Laziness and Arrogance.  This week we conclude the series with the last of 5 Obstacles to Success.

The last personal obstacle to your business success is Bad Habits.  It is your habits that could get you in trouble and it is habits that could cause your business to stagnate and ultimately fail.  Just because you have always done something one way in the past doesn’t mean it is the best way to do things.  We all naturally fall into habits of doing things, saying things and thinking things.  You can learn to break habits as you continue to educate yourself.  It is possible to relearn new habits; it just takes dedication and motivation.  Again, look at where you want to be and discover what new habits will help to bring you closer to your goals.  If you want to purchase a particular item, you do not want to get into the habit of spending every penny you earn now or worse yet, getting into debt just to acquire the item you are lusting after.  The key is to get into the habit of learning to make your money work for you instead of you working for your money.  Once you learn how to make money work for you, then you can start focusing on putting some of that money away so that you can ultimately purchase the item you were lusting after (without going into debt for it).  The key to a good habit is to be sure that the habit will help you move closer to your goals.  Take a good look at your current habits and ask yourself if those habits are helping you get closer to your goal of business success or are those habits causing you to move away from your goals?

In summary 5 obstacles to success are Fear, Cynicism, Laziness, Arrogance and Bad Habits.  Take an honest inventory of yourself, identify your Fears, any Cynicism, Laziness, or Arrogance you may have and then turn those bad habits into good habits.  As you do this you will discover that you are moving closer to your personal business success.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.

Until next week…





5 Obstacles to Success – Part 2

21 12 2010

Last week we introduced the concept of 5 Obstacles to Success.  We discussed the first two self-imposed obstacles to your business success – Fear and Cynicism.  This week we are continuing the discussion to help eliminate 2 more Obstacles to your business success.

The third obstacle to your business success is Laziness.  How many people do you know talk about all the things they want to do, but ultimately do nothing?  We are all busy, we are all doing many things in the day and we are all trying to balance work and family.  The key here is to find out if you are busy for busy’s sake.  There are times where you may find that in order to avoid a particularly onerous task; you will find a different task to do first.  You may find all kinds of tasks that suddenly need doing just so that you can continue to put off the initial task at hand.  This is a form of laziness.  You are avoiding doing what you know has to be done by finding something else to do.  You are trying to convince yourself that since you are so “busy” you cannot have time to tackle that one very important task.  One way to overcome this version of laziness is to focus on what you really want to achieve.  Identify the things you expect to achieve once you complete the task you really don’t want to do.  If you can focus on the things you really want to achieve, and to believe in your heart and soul that these are the things you truly want, you will find a way to complete the tasks that need to be done.  Granted you may not like the tasks, but the fact of the matter is that it is most likely that the task at hand appears more difficult than it actually is.  You will most likely discover that after you have completed the task you were putting off, it wasn’t nearly as bad as you thought it would be.  Identify why you might be afraid to start on the task.  Is it a fear of failing that is causing you to avoid the particular task at hand?  Or is it just a task that you THINK you are not going to like doing because you may not fully understand why you are doing what you are doing?  Once you identify some of these issues, you may find that tackling the looming task may not be nearly as difficult or uncomfortable as first imagined.

The next obstacle to success is Arrogance.  Many people think they know everything about what they are doing and choose not to bother to learn anything else.  Why should they continue learning when they know everything already?  There is always room for improvement, and as we have all seen, technology continues to grow and develop.  Just because you may have been an expert in your field yesterday does not mean you will be an expert in your field tomorrow.  New ideas arise daily, technology improves, new combinations of old ideas can also come together and improve your business also.  You should never be so arrogant to believe that there is no need to continue learning.  The more you learn, the more you are able to look at situations from different perspectives.  The phrase “there is more than one way to skin a cat” is appropriate.  What may have worked well for you in the past may no longer work well for you now.  By continuing your mental education (it does not need to be a “formal” education, attending seminars on various subjects is a great learning platform) you will continue to train your mind to always be on the lookout for new ideas.  You will be able to embrace and utilize any changes that are reasonable for your business.

Next week we will cover the fifth obstacle to success.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.

Until next week…





5 Obstacles to Success

15 12 2010

This week is the first in a three-part series where we review 5 Obstacles to Success in growing your business.  As you are most likely aware, there are many obstacles to be overcome while growing your own home based or small business.  Many are not of your doing, but there are some that you may personally be responsible for.  We are going to review 5 obstacles that you may have personally introduced to your business.

The first obstacle that we all have to overcome is that of Fear.  When you are considering starting your own business, the biggest fear you may have is that of losing the money that you invested.  Nobody likes losing money, and it is a very legitimate fear.  The key to being successful in business is learning to manage that fear.  You do not really want to lose your fear, just learn to control your fear and to mitigate your losses.  Being afraid to lose your money is a reasonable fear, but you can’t be afraid to take chances.  If we were afraid to take chances, we would probably all still be living in caves.

The next obstacle to your personal business success is Cynicism.  If you start believing all the “nay sayers” about how they knew someone who knew someone who failed in a startup home business, you will never succeed.  The people that are always telling you that your ideas won’t work for a myriad of excuses are the truly frightened people.  They don’t want to see you try because you just might succeed. These so called friends will provide you every reason under the sun for why your idea won’t work.  When in doubt about what to do, the only people you should take advice from would be experts in the particular field that you are in.  You do not buy a house from a car salesman, nor would you got to the local auto mechanic when you need to have a medical procedure done.  All other people who do not have specific expertise or experience may not help you and they may even cause you more problems in the long run.

It is important to do your research, and to ask a lot of questions.  It is also OK to talk to people who tell you your idea may not work.  The difference is how you handle the information you receive.  If you are able to learn from the mistakes of others, or even learn from your past mistakes in order to improve your business success, then that is a good thing.  You need to learn to identify what you really want and then be able to stick to that list of things you absolutely want.  How many people do you know that will give you every excuse in the book for why things didn’t work for their business?  How many of those people took that failure as a reason to build a new business with a modified business plan?  Did they learn from the mistakes they first made?  Were they willing to try again, using a different angle of attack?  There are many experts in many fields.  Learn from them, they too most likely made many mistakes before becoming successful.  Find out how they kept on and do what you can to be successful too.

Next week we will continue this series with two more obstacles of the 5 Obstacles to Success.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.

Until next week…





3 Tips for more business success

7 12 2010

This week we are going to discuss 3 tips for more business success.   In order to stay in business, you need to strive to make your business continuously successful.  This quote from Jim Rohn sums up business success nicely:

“Success is neither magical or mysterious.  Success is the natural consequence of consistently applying basic fundamentals.”

One key to success

All people in business are sales people.  Whether or not we have a tangible item to sell, we are all selling something in order to gain something (money…usually..).   The key is to be able to “sell” to your customer base without them feeling that you are selling them anything.  Since people can’t really control their feelings, it is important that you are able to get them to feel like they NEED your products or services.  The key to helping your customers feel like they need your products is to provide them service and information that your competitors do not offer.

To build a good rapport with your customers online, it is beneficial to provide a good story about your products.  Do not just list the benefits of your products and services, everybody and their uncle does that.  Offer a story that is real, but more importantly, feels real to your customers.  Be sure the story about your products is something that people can understand and relate to.  Be friendly, do not talk to your audience, tell them a story as if you are sitting across from them in a small room. 

By offering compelling stories about your products, customers will tend to stay on your site longer and will come back to visit more often.  They will also refer your site to others, so that they too can read the enjoyable stories on your site.  Your stories should not just provide some enjoyment, but compel the readers to spend more time on your site and to want to purchase your products and services.

In order to allow your customers to feel comfortable with you as a business person, do you provide easy access to your competition?  When you are comparing your products to the competition, do you provide your competitor’s website, just so your readers can go make the comparisons on their own too?  Odds are, if you do this, your customers will not choose to go elsewhere because you are appearing forthright about your comparisons.  If you are confident enough about your products to compare them clearly to the competition, then there must be some legitimacy to your assertions.  If you are not comfortable listing your competition, what changes do you think you need to make to your information so that you are confident your readers will almost always choose your products over those of the competition?

A second point to review is how you are educating your prospects.  Do you just provide the basic facts and figures about your products and services?  Are you answering the same questions your competition is answering, in the same manner?  Is there a better way to educate your readers or perhaps, are you taking some of their knowledge for granted?  For instance, if you are offering a waterless car wash system, are you assuming that your prospects already know about cleaning their vehicles without water?  Do you explain why you do NOT want to use water on your vehicle?  Do you offer examples of what other paint professionals feel about using water on vehicles?  Take a different approach when explaining the why’s and wherefore’s about your product.  It is an easy mistake to assume that your customers know as much about your products as you do, but odds are, they have no clue.  Take that into account when explaining why your products are needed and superior to the competition.

Thirdly, what dull or boring aspects of your products and services can you ‘jazz’ up?  Don’t lie about some of the dull information, but try to find a more interesting way to explain the “boring” stuff.  Yeah, cleaning your car without water is cool, but did you see the SHINE on the car after using the waterless product?  Perhaps relay how astonished your customers are with the absolute quality of your products or services.  Allow their excitement to be injected into the supposedly “dull” explanation of your products or services.  If you have excited customers, you will have excited readers wanting to know more…

Next week we will continue offering more tips for your personal business success.  Hopefully you will be able to apply these 3 tips for more business success to your own business.

If you are looking for a second income opportunity and are not sure what you would like to do, please review our website, we may have something that you have not seen before.  Our website is slowly being renovated, so please feel free to come back often and review our modifications.  We always welcome your comments and suggestions.

Until next week…





More Tips on Growing your Business

17 11 2010

How many times have you reviewed your financial statements and wondered how you were going to increase sales this month?  If you were not increasing sales, you will have to worry about what other item you are going to have to cut back next month.  This is one of the main worries of the small business owner from the beginning of time.  You may have an incredible product to offer your customers, but if you don’t have the income or more precisely, PROFITABILITY, to support your product, your business will not be around for very long. This week we have more tips on growing your business.

This week we are going to review some more tips and suggestions to help boost your small business sales.  Not all of these tips are going to work for all of you, but perhaps some of these tips, if not directly helpful, will get your creative juices flowing and generate some seriously profitable ideas for your specific business venture.

As we have discussed in earlier blogs, your product,  service or opportunity (or all three perhaps) needs to not just fill your needs, but to fill the common need of your target customer.  Can you help people learn how to survive this current real estate downturn?  Do you have a new and innovative way to help clients sell their homes?

Have you looked at the prices you are posting for your particular products?  If you lower prices a bit and sell more products, would you ultimate make more income?  The key here is to advertise that you are lower prices again to assist your customers survive this economic downturn.  You don’t want them thinking you are lowering your prices to get rid of inventory.  You want your customers to believe that your new lower prices are a direct result of you wanting to help them deal with this economic strife.

Do you have a product that is more of a discretionary income item? Have sales gone down because people are not as willing to spend on discretionary items?  Can you rethink how to market this “luxury” item so that when your customer uses this item, they are given a brief “vacation” from the day-to-day stresses.  Using your item will give them a little bit of pleasure which in turn helps bolster their energy for the next round of reality.

Or, do you have a product or service that is a necessity, no matter what the economic climate has become?  If you don’t have this type of product, is there some item out there that might complement your current product offerings?   This item could help you to grow your business and develop a sustained income month over month going forward.

Lastly, don’t forget your customer.  Customer service and honest follow-up, especially in this economic environment, is the best business.  How many stores have you gone into where the clerks were cranky or just plain mean?  Did you leave that store feeling positive about your purchase?  If you found another store where the clerks were cheerful and friendly, don’t you think you would be more willing to spend additional time wandering around?  With  internet sales exploding, and on-line marketing at every turn, it is critical to differentiate yourself from your competition with your customer service.  People will be drawn to good customer service.  They will be more willing to spend their hard-earned cash at your business too because you made them feel better either about themselves or about their purchases.  These same customers will also be more receptive to purchasing higher priced products (i.e. “do you want fries with that?”).

It is truly amazing how much more people will purchase if you spend a little quality time with them.  Keep them appraised of any new promotions, send a very brief message monthly to let them know that all is well, periodically offer a customer loyalty gift or coupon.  Even if your customers do not redeem the coupons, they will be pleased that you thought of them, and will be more inclined to spend money with you instead of going to your competitor.

Hopefully some of these tips on growing your business sales can be implemented in your business.   What would be even better is that some of these tips inspired you to think of other ideas that grow your business.  Good luck and have a great business week.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.

Until next week…





3 More Marketing Tips for Growing Your Business

10 11 2010

Two weeks ago we covered 3 basic marketing tips to help grow your small business.  This week we are going to review 3 more marketing tips for growing your business.  Advertising is important to continue to grow your business, but there is more to advertising than just putting an advertisement in the local paper.  You need to tell your prospective customers not only that you are in business, but you need to let them know that you are uniquely available to fulfill their needs.  That is where marketing comes into play.  Just saying you have what your customers want is not an effective way to reach your target audience.  You need to market to their needs and give them good reason to visit either your store or your website.

When you are writing a marketing piece to be included in an advertisement for your business, try to avoid directly copying other marketing headlines that you have seen before.  If you sound too much like another successful ad campaign, then odds are your target audience will mistake your ad for the one you copied.  If your marketing line is not original, people will not take the time for a second look at what you are offering.  Looking at other marketing pieces is a great idea, but copying the headline and substituting your product will probably not inspire prospective customers to visit you.

A good way to check that your marketing does not sound like all the other ads out there is to spend quality time writing your advertisement, then, before you submit it anywhere, put the ad away for a few days.  After several days, then go back and re-read what you have written and see if it still inspires you to look more closely at what your company has to offer.  Does your ad meet your prospect at the point of their need?  What is your most compelling topic?  Is there a way you can make a compelling point in your first line, so that your customer will find it almost impossible to stop reading your ad?  Incorporating some of these points into your ad, will possibly drive more business your way and help you to continue to grow your small business.

Another marketing tip is to be sure to make your marketing point right up front in your advertisement.  You do not want to force your prospective customer to read through paragraphs of your ad before they find the point of your advertisement.  The key here is to make a compelling argument in the first line of your ad that will answer SOME of your market’s questions and inspire them to WANT to read the rest of your ad.  You want to pique their interest, knowing that you already may have something that will meet their needs.  They will then continue reading to see if you will have more items that continue to meet their needs.  Get to the point, do not make your customers search for the point of your ad.  Give them enough, but not too much information.  Make them curious, don’t over-burden them with superfluous information.

Lastly, don’t leave your target market out of the conversation of your ad.  This goes back to not giving your market too much information.  You may have all the latest technical specifications or information on your product, but do not include that in your advertisement.  You do not want to sound like a textbook.  If your customers are interested in all the nitty-gritty details, point them to where that can be found, do not include it in your initial marketing piece.  If you include ALL of the details in your ad, you will most likely lose more customers than you will gain.  They may use your marketing piece as a tool to go to sleep instead of sending them to you.  Don’t discuss statistics, talk as if you are talking directly to one person, the person reading your ad.  Make them feel like you are in the room with them explaining why you will meet their needs.   This will help you build a rapport with your target market and will most likely help drive more customers to your small business.

You now have 3 more marketing tips for growing your business.  Hopefully you will be able to use some or all of these marketing tips in your next sales copy to help drive more customers to your business.  If you have any questions or suggestions, please feel free to contact us.

If you are looking for a second income or a home based business opportunity, perhaps we have something that would interest you.  We have several business opportunities ranging from Stem Cell nutrition, to Pre-Paid Legal Services, nutritional juice drinks to, to waterless vehicle detailing.  Please feel free to ask us about some of our business opportunities, we may have something that would work well for you.

Until next week…





Sorry for no posts

9 11 2010

Sorry for no posts this last week.  Managed (by sharing my laptop with others) to get a computer virus / worm and spent most of the week and weekend rebuilding and repairing.  Lost lots of data, but am finally up and running.  Will have a blog to post by tomorrow.  Just taking longer than anticipated to get everything back together again.  Will not share my laptop again and have upgraded my firewalls and anti-virus software.  Fun and games it has not been.

Hope to have a good post for you all tomorrow…