To your business success

1 02 2012

“Success on any major scale requires you to accept responsibility …In the final analysis, the one quality that all successful people have   is the ability to take on responsibility.” – Michael Korda

Striving for Business Success

Two weeks ago, we discussed the meaning and definition of success.  This week we will continue the discussion of success along with responsibility, and what you need to do to attain success in your business.

As indicated in Michael Korda’s quote at the beginning of this post, successful people always seem to have the ability to take on responsibility.  To be successful, you have to be responsible; that once you start a business, it is your responsibility to yourself, your employees and your customers to keep that business going.  You are responsible for the proper development of a business plan, correctly marketing your products, and taking care of your customers.  If you have a product or service that your customers absolutely love (and what business doesn’t have a product or service that customers love?), it is your responsibility to continue to provide those customers with those products and services that they have come to depend on.

Ultimately, if you do not feel responsible for your customers, your business will inevitably suffer.  The old adage, “the customer is king”, still holds true even in this electronic day and age.  If you alienate your customers, they will not purchase your products however good they may be, nor will your customers utilize your services.  It is your responsibility to listen to what your customers wants and needs are and then to take that knowledge and assist those same customers.

By listening well to your customers, you will learn where and how to increase the sales of your business, and subsequently make your business more successful.  But growing sales does not necessarily guarantee business success.  You are still responsible for keeping track of the additional costs involved in increased sales.  It is your responsibility to grow your business in a manner where it becomes more profitable, not less profitable.  There are some so-called business people out there that believe just because their sales are up, their business is growing and succeeding.  That may not even be close to the truth.  As a business owner, it is your responsibility to not only understand what it is you offer to your customers, but it is your responsibility to understand what it means to be profitable.

Just because sales may increase, you need keep a close watch for extra costs not associated with the increased sales.  If you are in a business that allows customers to purchase on credit, this is a huge area that can really damage your profitability.   Great, your sales are up, and your customer credit is also up.  Now, how are you planning on paying your bills if your customers have not paid their bills to you?  It is your responsibility to both yourself, and your business to understand the dynamics of the whole business.   What may also come with an increase in sales is an increase in staffing costs.  You need to be sure that the additional costs you are bringing on do not outweigh the increased sales.  You need to act responsibly with regards to increased sales because your ultimate goal is to have more money going into your bank account than out of your bank account.

It is your business responsibility to increase your business bank account month over month.  By doing that, you are insuring your business success.

If you are looking for an additional income stream to supplement what you currently have, take a look at our website, we may have something that would compliment what you are currently working on or inspire you towards new goals.

“Success is peace of mind in knowing you did your best.” – John Wooden





Finding your Passion in Business

24 01 2012

Last week we discussed reviewing where we were in business and setting goals for where we want to be by the end of this year.  While we were discussing goal-setting, I mentioned that it was not only important to set obtainable goals, but to set goals that you were passionate about.

This week we are going to explore a some possible ways that you can find your passion in business.  Let’s first define Passion:  “Passion is a term that is often applied to a very strong feeling about a person or a thing.  It is an intense emotion, compelling feeling, enthusiasm or a desire for something.” – Wikipedia definition.

“What is passion?  It is surely the becoming of a person.” – John Boorman

If you are in a home-based business, or are managing a small business. it is highly likely that you were extremely passionate about the business you got involved in.  The problem is that running a business, especially a home-based business, can be very time consuming and tiring.  After a while, you may start to wonder why you ever thought you wanted to be in business for yourself in the first place.

If you are still working your business, you may need to rediscover the passion in your business.  It could be helpful to sit down and write down all the reasons WHY you got involved in that business originally.  Sometimes, when you go back to the beginning, you can rediscover the passion that inspired you to start your own business.  As you rediscover your passion, write down the points that you feel very strongly about.  You want to remember those aspects of your business when times start getting difficult again.  Do not focus on the negative aspect of your business, everyone has tough times, and focusing on the negative will not allow you to capture the passion (positive passion) that you were hoping to discover.

Once you are able to rekindle the passion you had at the outset, now would be the time to start setting goals for the future.  If you had focused on the negatives of your business, odds are that your goals would not be all that they should be and you could very well start a downward spiral of your business.  As you start defining your goals, always be sure to verify that you are passionate about the goals you are setting.  You should be very passionate about all of your big, long-term goals because if you are not, there is a very high likelihood that you will not achieve those goals.

Make sure your goals are realistic, but that they are also designed to push you and your business to greater heights.  If you can set long-term goals that you feel very strongly about, then it will be so much easier to remain motivated and passionate  as you work towards those goals.  After your “big” goals are set, then you can start designing those smaller, stepping-stone goals, that will help you to attain your “big” goal.  Again, if you are passionate about the end result, you will find a much stronger motivation to continue working towards that goal, despite any road-blocks that will appear.

Sometimes you may discover that you cannot recapture the passion you once had.  If you feel you are in that position, before you do anything rash, talk to some other small business owners.  Ask them how they managed to work through their challenges.  As we discussed last week, talk to successful people.  Do not waste your precious time and energy talking to people who feel your passion is misplaced or misguided.

Continue to strive to be passionate in your business, and strive to provide the best services to your customers.  By providing the best for everyone, in the long run, your business will prosper.    One critical key to success in business is finding your passion in business.

If you are looking for some business opportunity to get involved with, perhaps we can be of assistance.  If you do not see anything that triggers your passion, perhaps you can use some of the ideas from the website to discover what you are truly passionate about.  As always, if you have any questions, please feel free to contact us.

Until next week…keep the passion





Happy New Year 2012

17 01 2012

Happy new year to one and all.  Now is the time we all take a moment, assess where we have been and set goals for where we want to be in the new year.  Granted, 2012 has been here for all of 17 days, but that really means there are 349 days (remember, this is a leap year) left to make the year really successful. 

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This week we are going to address the question of success.  Do you consider yourself successful?  Do you consider your business successful?  Even if you think both you and your business are successful, what do you plan on doing this year in order to become more successful? 

The first thing we all need to do is to assess our own personal definition of Success.  Success for some may refer to a level of social status, achievement in business or school, or that you didn’t fail at doing something.  The Cambridge Academic Content Dictionary defines success as:  “the achieving of desired results or something that achieves positive results.”  So, success for one person may not be successful for someone else. 

To start your new year out right, you need to define your version of both personal and business success.  It is important to define both because if you achieve success in one and not the other, you will probably not be happy with your overall results.  If you expect your business to be successful, you should be successful in your personal life. 

Where is your life headed right now?  Is this the direction you want to go, if not, why not?  If you want to go in a different direction for 2012, what do you need to do in order to get there?  Do not try to overhaul your life in one big swing.  If you are not where you want to be now, it probably occurred in a series of small changes, not one big change.  So, if you want to put your life back on a successful path, you will need to make small changes that will ultimately add up to the large, successful change you desire.  Making this goal is no different than setting goals for your business plan.  You have the ultimate goal in mind, but you cannot get there from where you are right now.  In order to get to that end result, you will need to set a series of much smaller, and easily attained goals. 

These smaller steps are all to be designed to keep you not only pointed in the right direction, but to keep you motivated while you are ever so slowly marching towards your main goal.  How many times did you set a goal, and after months of hard work, still don’t seem any closer to that goal?  Don’t you get demotivated at that point?  Odds are that you become so frustrated with the lack of progress, you toss the whole idea out the door and quit.  By setting smaller, easily achievable goals, you can reward yourself and your business quicker and remain motivated and moving toward your major plan. 

Even after you have set your goals, are you happy with the path that you have taken?  Is this REALLY what you want to do and is this the direction you feel your business should be headed?  True success is loving what you do.  If you have your own business, you should be in it because you LOVE to be there, not just because it pays the bills.  There is nothing wrong with working in order to pay the bills, but you need to find something that will assist you in gaining financial freedom too.  You can work a regular job, but if you begin to work towards financial freedom, you may discover that you start enjoying what you do because you are getting closer to your goal.  Once you start enjoying yourself, you are becoming successful.  The world’s most successful people definitely love what they do.  They may be working insane hours in their business, but since they are doing what they are passionate about, the hours are not a burden.  That is true success. 

So, keep on plugging away with what you are doing, but perhaps you will want to start building towards your own personal success.  Don’t just set goals to achieve, but be sure those goals are what you are passionate about.  Without passion, you will never feel like you are successful.

Until next week.  





Effective Communication can mean Business Success

10 05 2011

This week we are going to discuss a topic that is near and dear to many, if not all people in business – communication.  How many times in your business career have you heard the battle cry, we need better communication?  How many times have you heard companies espousing the benefits of communication?

As we all know from personal and business experience, if we don’t communicate effectively, we cannot succeed in what we wish to accomplish.  If your customers cannot effectively communicate their desire for a particular product or service, how can you as a business person satisfy their needs?  On the flip-side, how can you as a business let your customers know that you may have what they need if you cannot communicate your information clearly?  Effective communication can mean business success.  If you cannot convey your message to your target audience, how long do you think your business will succeed?

Communication is a two-way street.  In order to inform and educate, you need to also be very well versed in the art of listening.  You need to not just hear; but to listen to what your customers are talking about and what they are looking for.  If you listen to what they ask, you may also be able to identify what they are truly looking for in a solution to their problem.

Once you have mastered the art of listening, you now need the ability to effectively communicate with your customers.   This may sound like a simplistic view, but even if you understand what your customer’s needs and wants are, if you cannot communicate back to that same customer the information that you have to offer, you are not successful in communication.

How frustrated are you when you call into a customer service center and have to explain and repeat your situation several times before you are put in touch with someone who MAY be able to assist you?  If you were that business, you need to look at this scenario and determine how you can better communicate between customer service representatives so that your customer does not have to repeat their problem a half a dozen times before they get to the person who can solve their concern.  Effective communication within a customer service center is key to a successful business.

If you were able to locate a company that would listen to your concerns, desires, and needs and would then relay that information accurately to the correct person, wouldn’t you continue to do business with that company?  Taking it a little farther, wouldn’t you want to tell the world about how wonderful that particular company’s service was for you?  Think of how quickly your business would grow with this type of word-of-mouth advertising.  Again, effective communication can most likely business success.

Find a way in your organization to improve the communication flow between departments or between your sales staff.  If one sales person has assisted a customer, be sure that sales person relays that information so when the customer comes back, they do not NEED to talk to one particular person, any of the qualified sales staff can be just as effective.  If a customer has a problem and one person takes that call, be sure that information is effectively communicated to all who may be involved so when or if the customer calls in again, whoever does take the call will be able to respond properly without requiring your customer to tell their story all over again.

By honestly keeping the lines of communication open within your organization or business, you will find that your company will grow faster and be able to respond better to customers.  Information is power, but information kept with one person and one person only can seriously cripple an organization.  Open the lines of communication and you will not only find customers to be happier, but your staff will be more willing to assist others within and without your organization.  Effective communication is a critical component of business success.

Until next week…





Final Key Elements to Advertising Effectiveness

8 03 2011

In the past few weeks we have been discussing the 7 Key Elements to Expand your Advertising Effectiveness.  We discussed 5 of the 7 key elements:  providing the main idea; admitting to your limitations; expand on the key idea and make it exclusive; show your track record and prove your credentials; and explain your motivation for making this special and exclusive offer.

This week we are going to conclude the discussion of the 7 Key Elements to Expand your Advertising Effectiveness with the last two elements:  address your competitors claims and to present your specific offer.

It is critical to be sure you are aware of the claims your competitors are making regarding their similar products or services.  Take time to discover specifically what their sales arguments are and how they present their arguments.  You may want to research their claims and identify any errors in logic they may have “glossed over”.  Be careful though, not to openly criticize or ridicule them.  Be sure that any counter-claim you use or identify can be backed with proof.  You also do not want to make your criticism of your competitor’s product seem to be criticism.  You want to present the appearance of objectivity, as if you were a customer weighing the differences between your products and services and those of your competition.

You want to be able to demonstrate how your approach to solving your customer’s problems is superior to all others.  Be sure to prove to your perspective customer that with their specific business situation, yours is the best alternative (again without obviously attacking your competition – customers will be nervous if you conduct an obvious tirade or attack against your competition).  Compare and contrast the benefits you can provide with your competition.  With that you will be helping your customers to develop a list of questions that they can then go and ask the competition.  Odds are that your competitors will not be prepared or willing to answer those questions, which will further strengthen your position with the customer.

Lastly, you want to clearly present your offer.  Outline in detail the steps that your customer needs to take in order to obtain this limited offer.  It is here that you will summarize all of the positive benefits if they opt for your solution.  You may also want to briefly re-iterate the worst case scenarios if they do not go for your offer.

Hopefully you will find these 7 Key Elements to Expanding your Advertising Effectiveness useful for your business.  If you are able to utilize even some of these elements effectively, you may find that your small business will grow faster than anticipated.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.





3 More Key Elements to Expanding your Advertising Effectiveness

22 02 2011

Last week we started a new discussion on 7 Key Elements to Expand your Advertising Effectiveness.  We discussed the first two elements, providing the main idea and admitting to your limitations.  This week we are going to continue with three more key elements to expand your advertising effectiveness.

You will find, as you work with your customers, that as they trust that you have their best interests at heart, they will spend more with you over time than they would have if you required them to make a large, one-time purchase.  Each time you offer a step-up program, you are allowing them to test what you say to be true and you are providing them with a level of security, knowing that they can back out if you do not provide what you promised.

Once you have your customers starting to make larger and larger purchases through your company, the third key element to expanding your advertising effectiveness is to make your big idea (the first key element) exclusive.  Identify your unique competitive advantage and let your customer know that if they take advantage of what you have to offer, then there is a good chance they will have a leg up on their competition.   Let your potential customers know that this offer is not provided to anyone, but only to a select few, who really see the benefit with your offerings.

Are your customers the savvy business people you expect them to be?  Have they tried to overcome their particular challenge and failed in the past?  Keep your customer focused on what they gain if they are successful in utilizing what you are offering.  Be sure to keep them aware of what may befall their business if they do not continue on the planned route.  Are their competitors nipping at their heels and they can’t seem to get ahead?  Reiterate what your solution can do for them, and your solution may not be available to their competition.  Also be sure to emphasize that you would only wish to work with them if you can show positive results.  You are in this business together; you need them to want to win as much as you wish to win.

Now that you have your prospect’s attention, the fourth key element is to demonstrate that you have the credentials to back up the claims you have made thus far.  Provide solid reasons for why you are qualified and back those reasons up with testimonials from others that you have helped.  This is where it is important to be factual, and provide solid, verifiable numbers that prove you can do what you claim you can do.

Remind your prospective customer of the years of management experience or industry experience you are offering to them.  Point out the number of very satisfied and exclusive customers.  If you have any specific case studies, or examples, this is where you would include that information, again, being careful to not divulge too much specific information on your current, active customers.

The fifth key element to expanding your advertising effectiveness is to identify your motivations for making such an incredible offer.  By now your customers are wondering why you are offering such a good deal.  They will want to be sure you are going to provide real value for their money and time spent.  Your customers will also need to be reminded why your offer is better and will help them more than any other offers made by your competitors.

You should reassert that your offer is exclusive, and only certain customers will qualify for your product or services.  You want them to know that this is more of a partnership, and not just a one-time business deal.  If you help them to explosive growth, you both will win.  The key is to be sure your potential customer knows that this is either a limited-time offer or that this offer is only open to the very few qualified customers.  By reminding your prospects of the exclusivity of the offer, you re ultimately reassuring them that your services will not be available to virtually everyone on the planet.

Next week we will finish this series on the 7 Key Elements to Expand your Advertising Effectiveness.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.





2 Key Elements to Expand your Advertising Effectiveness

15 02 2011

This week we are starting a brief series on 7 Key Elements to expand your Advertising Effectiveness.  In prior posts we have discussed methods to advertise your business, and how to reach customers.  In this series we are going to review some of the basic advertising tenants and expand upon them so that you can improve your advertising effectiveness.

At some point in time, all successful businesses must ask, how do I reach out to customers?  How do I inspire customers to purchase my products or obtain my services?  Advertising has been the method to reach customers that may never have been exposed to your offering in the past.  Even if these potential customers have seen your products, effective advertising is what will draw the customers to you instead of you going to them.

The most effective advertising will be that which will cause the potential customers to come to you with their questions and/or problems.  If you try to aggressively advertise to the customer base, odds are, you will scare off far more customers than you would entice to try your products.  The key it to identify a strong advertising campaign that will increase your sales without frightening potential buyers away.  It is more effective to disguise your advertising campaign in ways that do not look like a “pitch” to the customers.

A full attack on new customers may sound good at first pass, but it will cause more people to turn away than turn towards your product offering.  The key is to offer a potential solution to potential problem your customer may have, without telling your potential customer that your product is what they need.   Tell the customers what you “know” they need and you will most likely lose them in a heartbeat.  Beat around the bush too much about everything else except your offering and you will lose your new customers just as fast.

The first key element you should include to expand your advertising effectiveness is to provide the grand idea to your prospective client base.  You need to introduce a large, compelling concept that will help solve the most common problem the majority of your customers have.  Based on the market niche you are in, there is most definitely a common problem that all customers in that niche grapple with on a daily basis.  Your grand idea should be encapsulated in the first line of your marketing promotion.

Very briefly introduce your company, and be sure to identify your company as the most effective solution to the client’s most pressing problem.   Quickly and specifically explain what you have that will assist your customer in solving their most pressing problem.

The second key element to expanding your advertising effectiveness is to be sure to admit to your limitations.  You may have the best thing for solving that problem, but be sure to note that you are not the “be-all – end-all” solution.  You cannot promise that your products or services will work for them, every time.  Be sure to be honest about what you can an cannot do.  It is very important to under-promise and over-deliver.  Clearly explain that your option will solve specific problems that you outlined originally, but be sure to let your customers know that this is not the solution that will solve world hunger and strife.

You want your new customers to know, trust and like you.  In keeping with that expectation, be sure to be honest with your customers.  You are not selling snake oil, you are offering them a great solution to a big problem of theirs.  Provide your offer in increments.  If they like the first portion of your products, then, logically, they will want to invest in the next step up of your services.  This way, your customers can feel comfortable about testing your product out before making a very large, one-time purchase.

You will find, as you work with your customers, that as they trust that you have their best interests at heart, they will spend more with you over time than they would have if you required them to make a large, one-time purchase.  Each time you offer a step-up program, you are allowing them to test what you say to be true and you are providing them with a level of security, knowing that they can back out if you do not provide what you promised.

Once you have your customers starting to make larger and larger purchases through your company, the third key element to expanding your advertising effectiveness is to make your big idea (the first key element) exclusive.  Identify your unique competitive advantage and let your customer know that if they take advantage of what you have to offer, then there is a good chance they will have a leg up on their competition.   Let your potential customers know that this offer is not provided to anyone, but only to a select few, who really see the benefit with your offerings.

Are your customers the savvy business people you expect them to be?  Have they tried to overcome their particular challenge and failed in the past?  Keep your customer focused on what they gain if they are successful in utilizing what you are offering.  Be sure to keep them aware of what may befall their business if they do not continue on the planned route.  Are their competitors nipping at their heels and they can’t seem to get ahead?  Reiterate what your solution can do for them, that may not be available to their competition.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.





4 Basic Business Goals

1 02 2011

Now that we have all survived the first month of the new year, it is time to reflect upon what we have already accomplished versus what we SAID we were going to accomplish the beginning of this new year.  Usually the first month of a new year ends up getting spent closing the financial books of your personal life and business (perhaps…) and just reviewing how successful you were or were not in the prior year.

The second month of the new year is now really when we focus on moving forward and building/developing our life and business.  Usually, prior to the new year, we make resolutions and budgets.  We promise that this new year will bring new ideas, new success and new growth.  By month 2 or 3 of the new year we can really take a hard look at where we are and whether or not we are going to come close to our end-of-year expectations.  Throughout all of this looking back and looking forward, if we do not rely on some basic life principles, we can pretty much write any meaningful success off.  If we do not utilize these 4 Basic Business Goals, perhaps we should not be in business.

We have talked in prior blogs about various types of Business Success and Goal setting.  This week we are going to review 4 Basic Business Goals and identify how these very basic goals can help you to develop and grow your business and even your personal life.

The first Basic Business goal is to do what is right, despite the consequences.  For business and even for your personal success, doing the right thing is not always easy or painless  (usually it is NEVER painless).   Doing the “right” thing for a customer may be in refunding their money when you really don’t want to.  You may feel that the customer’s reason for the return was off-base, but if you want to retain that customer for future business, if you have a return policy, you must adhere to the policy.  If you turned the tables, and you were in the customer’s place, how would you feel if the merchant did not wish to refund your money?  By doing what is right, not necessarily what you would prefer your customer should be satisfied and tell others that you did take the high-road.

Doing the “right” thing is many times like taking the road less traveled.  How frustrated have you been with customer service provided to you?  More businesses have lost the whole concept of customer service, actually many new businesses have lost the concept of treating the customer like a human being.  If you get back to basics (the Golden Rule) and treat your customers the way you would like to be treated, you will find your business growing.

As a business person you may find that you become jaded to new ideas, new concepts and new ways of doing business.  Do not lose your desire to learn or your sense of wonder at trying new things.   Keep your eyes open to new ideas and processes.  There may be a million ways to conduct business, and you do NOT know all the ways to be successful.  Always remain open to new concepts, one of them may be just the idea you didn’t know you were looking for.

As usual, be sure to Over Deliver and Under Promise to your customers.  No matter how much your customer WANTS you to perform a certian task within a certain time frame, if you KNOW you can’t produce (refer to our ) do not promise what you cannot deliver on.  Ultimately your customer will appreciate your honesty and you will have done the ‘right’ thing for your customers.  Customers are always happy when you achieve the promise of completing a task within the defined amount of time.  What customers really appreciate is when you not only do what you said you would do, but you go a little beyond what they expected and you give them more than what they asked for (but you are still providing for them what they really wanted).

The 4th Basic Business Goal is to love what you do.

“The more you love what you are doing, the more successful it will be for you.” – Jerry Gillies

If you do not love what you are doing, then you should not be doing it.  Life is too short to do something you don’t like to do.  If you love what you do, then you will never work a day in your life.

These 4 Basic Business Goals will not only help you to grow your business, but when applied to personal life, can help you to grow and improve your personal relationships also.

If you are looking for an additional income opportunity, you may want to review what we have to offer on our website.

Until next week…





4 Points to Building Success

18 01 2011

How many times have you asked yourself why you want to be an entrepreneur?  The bigger question is, how many times have you asked yourself WHY are you struggling to be a successful Entrepreneur?  So many people are striving to be their own boss, and many are not achieving the success that they expected.   This week we are going to cover 4 points to building success.  These points are designed to help you focus your ideas and differentiate yourself from all the other entrepreneurs struggling for a dollar out there.

As we have covered in several prior posts, there are many misconceptions about how to run a successful business.  Many people believe that if they find “just the right product” it will sell itself, and their work is done.  How many people have you met who have tried to sell you on an idea that will have “products flying off your shelf”?  Did you ever try any of those items?  Did they actually “fly off the shelf”?  Odds are, you have tried many business ideas and most of them have not panned out.  Even worse, as you try different strategies to build your business, sometimes your business will suffer.  There are so many people running around promoting false beliefs, mistaken points of view and just plain bad business practices.

Many businesses don’ t succeed because they are based on those erroneous facts.  As you may have always know in your heart of hearts, one key to business success is to differentiate yourself from all the other businesses trying to sell essentially the same thing you are.

In order for your business to become successful, you need to embrace the fact that you cannot purchase opportunities, you have to create them.  If someone is offering you the next best opportunity, then obviously, you will not be the first one to market with the opportunity.  If this is such a great opportunity, why are they offering it for sale to YOU?

Ask the right questions.  Making money, and creating a successful business is not as simple as picking that one hot opportunity and riding it out to success.  If you have to ask what the next best opportunity is, you are asking the wrong question.  By asking what the next hot idea is indicates that all you want to do is to grab onto one opportunity, ride it until it is no longer producing and then jump to the next best thing.  This will not build customer loyalty, and worse, it does not support any solid business plan.  If you are constantly jumping from one ‘hot’ idea to another, there is not flow to your underlying business plan.  You are just lucky if you make money.  Nine times out of ten, your business will succeed for a little while, but it will fail in the long-term.

If you want to have a successful business, you must be a visionary, not an opportunist.  How many successful people have you met who are only in business until the next big thing comes along?  Usually those successful people are the ones who created that next big thing.  They are the ones who came up with an idea that nobody else thought about, or nobody else combined to make a success.  Odds are, these successful entrepreneurs are the ones who came up with the new idea, and didn’t “borrow” or buy the idea from someone else.  These entrepreneurs saw a need and found a way to fill that customer need.  They fill the needs better than anyone else currently in the market.

Design your business to solve a bigger problem.  Even in a business segment with a lot of competition, there is always an opportunity to provide a better solution to a common problem.   Listen to your customers, listen to what your customers say about your competition.  Look for the underlying problem that is not being addressed by either your business or your competition and go about solving THAT problem.  Look for the solution to a standardized frustration.  If there is a problem out there that most everybody just assumes you “deal with” perhaps the solution to that problem will be the next “HOT” opportunity.  By providing solutions to customer frustrations, you will not only become more successful, but will have the undying gratitude of your customers.  This alone will make you the best business opportunity in town.

Reviewing these 4 points to building success will help you to continue to grow and improve your small business.  If you are in the market for starting a small home-based business, we have several business opportunities that may work well.  If you don’t see exactly what you are interested in, please feel free to contact us with any questions you have.  If we do not have the specific opportunity, we may know exactly where you can go to find what you are looking for.

Until next week…





Building Your Business Success – Part 2

11 01 2011

Last week we began a brief discussion of how to build your business success

Key to Business Success

for 2011.  We reviewed the concept of what Commitment means to your small business success and that you personally are responsible for your small business success.  This week we are going to finish the discussion on Building your Business Success for 2011.

Actually anybody who starts a small business can be successful.  The differentiating factor is, how LONG will your business be successful.  Again, it does partially go back to that commitment thing.  You may be successful when you first start your business, but you must remain committed to your business success.  True business success is also founded on solid business basics.  If you do not have a good grasp of business basics, it would be wise, even before starting your own business, to take a class or two, or take a seminar to learn and master the basics of business.  Without business basics, you may be successful for a little while, but your lack of basic business knowledge will most likely get you in more trouble and could ultimately contribute to your lack of long-term business success.

We must all continue practicing and reviewing and mastering the basics of business.  Without a well established / thought-out business foundation, everything you build, will most likely not stand the tests of time.  Keep up on your basics.  If you don’t know, be sure to ask a trusted source that will help you master your business foundation.  With a strong business foundation, all the work you do for your business will be successful.

Focus on Continuous Growth

Another key to building your business success (and not just making a New Year’s Resolution) is to focus on growing throughout the year, and ultimately growing for the next several years.  Do not just focus on growing your business for this month or the next.  You need to have a long-term view of where you want your business to go if you want your business to grow.  Focusing only on the month-to-month growth will not provide you with enough time to really refine and define what direction you want your business to grow in the years to come.  If you focus 2-, 3-, 5- and even 10-years in the future, then the short-term setbacks will not be so difficult to resolve.  By looking at the long-term, you can look past the immediate obstacles and focus on how to obtain that long-term goal.  By having long goals, you will find it is much easier to get past the little stuff.  If you only look from month-to-month, the problems that may crop up will most likely appear much larger than they actually are.

Lastly, it is never too late to make your business successful.  You may have had a really bad year in 2010, but that doesn’t mean you will have a bad year going forward.  Review your business plan, identify what went wrong and more importantly, look for WHY you did not follow your business plan or why you were not successful last year.  If you can identify WHY things didn’t occur (this is different from placing blame) then you can identify what you need to do to avoid that obstacle going forward.  Even if you had a decent year last year, it is not too late to revisit your business plan and adjust for any new plans or ideas you may have.  Again, be sure to keep the long-term view when reworking your plans.  When in doubt, enlist the assistance of other experts in  your field of business, to help review what you have and where you want to go.

Here is to your continued business success in the new year.

If you are looking for a second income opportunity, or are looking for some type of small, home based business to get involved with, we may have something that would interest you.  We offer a wide variety of business opportunities, from Pre-Paid Legal Services, to Stem Cell Nutritional Products, to Waterless Cleaning Products.  If we don’t have exactly what you are looking for, we may know where you can find it.  Good luck and let’s all see our businesses grow in 2011.

Until next week…