Balancing time with home based business

9 08 2010

Time is something that once wasted can never be recovered.  It is a fact of life.  No matter how hard you wish, there will not be more than 24 hours (and a few minutes) in a day.  Therefore, when you start your own home based business, time is a huge factor in what you do and when you do it.  Your passion for your new business venture will help you build and grow your new home based business, but if you do not take time out for other issues, you will probably not be completely successful.

Most people will start a home based business while working a current job (did you know that J.O.B also means Just Over Broke?).  This way there is no sudden drop in income flow, and you have the financial backing (the bank of YOU) to get the home based business up and running.  The problem is, your personal life can suffer, especially if you are already working long hours at the regular J.O.B..  Then you ask yourself, when do you carve out the time to get your personal business going?  Then, when do you personally get some version of rest?  As you are probably aware, when you are working for someone else, you are trading your valuable time for their money.  Not always a good trade, but it does usually get the bills paid.   More people are looking to ways of earning a second income stream now.  With multiple streams of income, you will stand a better chance of success, especially if your main J.O.B. is terminated.

The key is to find ways to balance your time so that you do not seriously neglect your family and personal life while starting up your home based business.  You also do not want to impact your current job and have that terminate too early.   It is very difficult to balance your already precious time, but if you want to be financially free, you have to make some sacrifices.  This article will hopefully provide some suggestions on how to mitigate those sacrifices so they don’t hurt those around you too much.

Many of us, when we start-up our own home based businesses will have a tendency to want to work 7 days a week, all hours of the day and night.  This will not do you, your family or your current job any good at all.  One helpful idea can be to include your whole family in your new business venture. It is a home-based business, right?, so include everyone if it is feasible.  If your family is also somewhat invested in what they are doing, your business can really sprout wings and fly.  If you have young children, having them help in some aspect of the business process can help them to learn good work ethics and the value of money.

Be sure to also take at least one day off for yourself.  No matter how much your new business idea may be burning a hole in your mind, you need to give both your mind and your body a rest.  Get away from your home based business venture for at least a day.  By getting away from it, you will return to it with a clearer perspective and possibly discover on opportunity or solution to a problem you had not seen before.   Taking that day off is like taking a mental health day.  Every human body needs to take a break.  Do something fun with the family, or just go out and do something that you really, really enjoy.

When you are balancing your regular J.O.B. with your new business, set a schedule for yourself.  You have a schedule set for your job, so why not do the same thing for your home business?  This way, when you are clear about what needs to be done, you will reduce the tendency to do too much in one day, and you will reduce the chance of burn-out.  As you set the schedule, be sure your priorities are well-defined.  Remember there will always be another crisis to solve.

If you are looking for second income opportunities, please check out our website.  We may have something that will work well with your current lifestyle.   We will always encourage questions and suggestions.

Until next week…

What is your passion?

2 08 2010

Working in your own business can be an exhausting endeavor.   Just because you are working your own business, be it a small store, or a home-based business, there is a tremendous amount of work involved to get it going and keep it going.  We have reviewed the use of business plans to help keep you on track, but if you are tired, where do you find the energy to keep your business going each and every day?  Being in business or even starting up a business is no easy task.  In order to keep going during the rough times, and yes, you will have rough times, you need to ask yourself, what is your passion?

What a balanced home based business can look like

This quote from Viktor Frankl puts it in perspective:  “Life can be pulled by goals just as surely as it can be pushed by drives.”  If you think about it, if you are not passionate about what you are doing – even if you are not in business for yourself – then you will always feel tired.  Have you ever tried to push a rope?  It is so much easier to pull something along than it is to push it.  The same goes for business.  If you are not passionate about your business, then you are facing a tough battle.  You may find that you are feeling very tired, frustrated, like you have no control over your time or even burned-out.

If this describes how you have been feeling for some time, (not just a day or two, because we all have days like that), here are some tips that may help to rekindle your enthusiasm and passion for your business.

Even though you already have a business plan in place, write down all the reasons why you love your business and what you are offering your customers.  If you are not enthusiastic about the products or services you are offering your customers, how can they in turn get excited about them?

You may also review your business plan and imagine what your business will look like in five years.  Start dreaming about where you plan on being, what you are doing, how fast your products and services are selling.  Heck, you can be unrealistic, but it can be fun and it may inspire you to re-energize your products and services.  You may want to story-board some of these dreams, so you have pictures of what you would like to be and where you would like to live in 5 years.  Pictures work great for inspiration.

Thinking of something relaxing

Most importantly, you need to take time out for yourself.  Running your own business is tough, and because it is your business, you may feel obligated to work it 24/7 but that is not good business.  All you will do is run yourself into the ground and not have the energy to continue working.  You need to take time out and take a break from your business.  When you are away from your business, don’t continue talking about it.  You need both a mental and physical break from your plans.  I know that may be very difficult, but you will find that if you even take one day off from thinking about work, when you do get back to your business, it will be with renewed passion and energy.

Your body is like a battery, it does need recharging too.  So don’t forget to take care of your most important business asset, yourself.  If you don’t take care of your body, nobody else will either.

I will close with this quote from Ray Kroc (founder of McDonald’s), “If you work for just the money, you’ll never make it, but if you love what you’re doing, and always put the customer first, success will be yours.”

Be passionate, have fun, but also take care of yourself and your customers.  You and your customers will enjoy it and your business will thrive.

Until next week…

Will Branding Grow Your Business?

26 07 2010


We have talked before about how to grow your business.  Obviously, you will follow a business plan to help get your business off the ground, the business plan will also provide a basic path for you to follow as your business grows.  But  a big question is, will branding grow your business?

Let’s first go into what, exactly, is Branding?  We are not talking about marking livestock or people, but we are referring to branding as a marketing term.  When you reach for a tissue, how many people want a Kleenex?  If you want to tape something together, do you ask for Scotch Tape?  What about getting a soda, don’t you ask for a Coke or Pepsi if you are wanting a cola type soda?  That is the branding we are discussing tonight. 

Branding is the assigning of a name, slogan, symbol to a product or service.  It has evolved into including the identity of the company, or the personality of the business to the product.  As we are mainly small entrepreneurs, branding anything we may have will most likely take much more capital investment than we will see in our near future.  So, it begs the question, is it really important to have whatever we are offering to the public (be it product or service) branded? 

We have all seen how a familiar product brand will outsell its competition, even the generic brand.  You see people tending towards the familiar brands, even if the other labeled products are exactly the same and less expensive.  Consumers will tend towards the familiar over something new and even less expensive.  If you think about branding though, isn’t a brand just a name or a concept that we have become familiar with?  It is not necessarily all the marketing that we have been exposed to, granted the marketing helps, but that is not all.  If you try a particular brand-named product and have a good experience, then you will let others know about the good experience.  The reverse is true too.

So, really the key to branding on the small business level, is to let people become familiar with your product and / or service.  The more familiar they are with what you have to offer, compared to similar items others are offering, the higher the likelihood that your product / service will outsell the competition.  Even if you have a product or service that is not common, if you have developed familiarity with your consumer base, people will be more willing to purchase from you than from any competitor who may crop up in the future. 

Part of what branding would be for small business is the concept of you branding your company, not necessarily the specific products you are offering.  It is stated this way, because as stated in earlier blogs, as the business climate changes, your product line may be modified to meet the new needs of your customers.  What you should probably focus on, is your own unique method of presenting the products and services.  You should be offering with your product or service, something that no one else is offering.  You may want to emphasise your business integrity, or perhaps that the product you are selling is the first in its field.  You want to offer to the customer something they have been looking for, and have not been able to locate in any of the competition.  Once you discover that aspect, you want to be sure your customers know that you offer something nobody else offers. 

Once your customers discover you are offering what they have been looking for, your “branding” will be advertised through them.   You want to create the thought in your customer’s mind that you and your offerings are unique and what the customer wants.  They in turn will tell their friends and your business will grow.  You will have discovered the small business version of branding to grow your business

If you are interested in starting up your own small business, please feel free to check out our website,  We offer several types of small business opportunities for those looking for a second income. 

Until next week…

Consequences of Not Following Your Business Plan

19 07 2010

Last week we talked about not forcing yourself to review your business plan on a regular basis.  After a while you believe that you know the plan so well that you don’t need to refer to it anymore.  This week we are going to continue to review the consequences of not following your business plan and how to rectify those consequences.  By year 3 we started adding other products and services to our business without cross-referencing with our original business plan.  Since we had been reviewing the business plan so much, we figured we didn’t have to keep reviewing it. 

Diversification is a good thing, but you need to do it and still keep it within the confines of your business plan.  If you add more products and services, you really do need to go back to your original business plan and modify the plan to include the changes.  Not only do you need to include the additional products, but you should be doing more market research and then taking a step back to determine if what you have added to your product line will enhance your overall business position and help you to move your company forward.  You need to validate that you have not picked up additional products that do not complement your core competency. 

Diversification can be good for your business, but diversification, like change, for change sake may not be a good thing for your business.  You don’t make changes “just because”.  Any changes or diversification you do should remain in line with your overall business plan and goals.  By the end of year 3 and into the beginning of year 4, we had focused so much on diversifying that we lost sight of who we were and what we stood for. 

We looked at our business plan, finally, and discovered that we were so far away from what we had originally planned, that we did not recognize the business we were working anymore.  Our profits showed the same loss of focus too.  We were profitable, but we were working harder for those same profits and we didn’t feel the same sense of accomplishment as we had when we first started out.  In year 4 we discovered that we had to go back to basics and re-work our business plan

By now, all of the original plans and backup plans were defunct.  We pretty much had to start the process of writing a business plan all over again.  The good news is that we had the original template, so now all we had to do was to review where we were and confirm where we wanted to go.  Then we needed to write a business plan that would get us back on track and back to growing and developing the business.  At this point we had almost lost our business identity.  Our loyal customers had been trying to warn us, they would periodically ask what we had in mind for our business.  It took one customer asking us what our business focus was.  He said our business looked like a mish-mash of everything and nothing in particular.  That comment stopped us short.

After that wake-up call, we went back to the drawing board and started asking the hard questions.  We went to our business plan and re-confirmed our goals and strategy and reiterated who we were as a business.  We spent the remainder of the year striving to regain control of our business and to get it back on track with our business plan.  It is amazing how hard it is, once you lose sight of your business plans and goals, to get your business back on track.  Part of our challenge was the re-aligning of our business coincided with the downturn in the economy.  The downturn in the economy helped us to streamline our business processes and really focus on what we wanted for the business.  We are coming out of this stronger and better prepared than we had ever originally envisioned.  

We have now included an annual review of our business plan, whether we need it or not so that we do not fall into the same rut we did.  It is a good idea to review your business plan after the end of your fiscal year anyway, most large corporations do that, so there is no reason why, as a small entrepreneur we should not do the same.  It is an excellent habit to get into and you should then not experience the same challenges that we did when we lost sight of our business plan.  Never assume that you know your plan inside and out.  It will always change as your business and the external environment changes.  Always remember to follow your business plan, no matter how well you think you know it.

If you are interested  in starting your own business, please feel free to visit our website at  We may have a business opportunity that would fit your lifestyle.

 Until next week…

Not Following Your Business Plan

12 07 2010

Last week we had continued our discussion about implementing your business plan.   We talked about the challenges of discovering what actually will happen when you move from a business plan on paper to physically acting on the plan.  This week we are going to talk about what happens when you take your eye off the ball and you find you are not following your business plan

One of our booth configurationsIf you read last weeks post, as our rallys progressed, we did continue to touch base with our business plan to be sure we were on track.  By the end of the year, we felt we had become very proficient in working our business plan.  Each rally we attended we performed better at, our booth displays became eye-catching and we kept drawing more people to come and talk with us about what we had to offer, both with products, services and business opportunities.    By the end of our first fiscal year (and the end of the rally year) we were already planning on which rallies we were going to attend in the following year. 

During second year we performed even better than our first year, partly because now the same people who saw us the first year saw us again and realized that we were in the game for the long haul.  We continued to adjust our displays to appeal to the specific crowds and we continued to grow the business.  By the end of the second year though, attendance at the rallys were beginning to slow down, and sales were not as robust as they had been.  When referring to our business plan, our third and fourth backup plans had also fallen apart, but at the time we were not overly concerned since our primary model had been working so well.

At the end of the second year, we started talking to other vendors and were strongly encouraged to diversify our product line in order to capture more of the market.  This is when we began to loose sight of our focus and were not following our business plan.  As we explored other items to bring to rallies, we did not adjust our business plan accordingly.  Why should we?  We had been successful with the business plan for the last two years, we knew the plan, why should we continue to review and physically revise our business plan?  It seemed like a waste of time since we knew what we were doing.

What had we become?

Boy, was that a big mistake.  Once you are not following your business plan, you start losing focus altogether of where you want to grow your business.  Somehow between year 3 and year 4 we began focusing on just selling products and services and not watching our overall strategy of where we wanted to grow our business, or even how we planned on growing our business.  Focusing on selling is not a bad thing, please don’t get me wrong, but selling for selling’s sake is not what our original business plan called for.  Just selling turned us into a retail type of business, and nothing more.  We lost sight of what we wanted out of the business and how we planned to leverage our business down the road. 

We picked up products to sell that would be almost like an impulse purchase.  That is good, but again, it was not originally part of the business plan.  Those product types did nothing to help us grow our business and move it forward.  By the end of the third year, we discovered that with all the selling we had done, we had not performed much better than we did in year 2.  We had added so many different products without measuring and balancing against the original business plan that we ended up having a business that was almost not recognizable from its original state.  We had completely lost focus on who we were and what our business represented. 

Next week we will finish this thought and talk about what we are doing now with our Business Plan and how we plan to not lose sight of it again. 

If you are interested  in starting your own business, please feel free to visit our website at  We may have a business opportunity that would fit your lifestyle.

Until next week…

Implementing Your Business Plan

5 07 2010

Last week we continued talking about turning your Business Plan into an Action Plan.  I had identified that you need more than one plan before you actually go into business, because there is a high likelihood that your first plan will not go exactly as anticipated.  This week we are continuing the discussion on implementing your business plan

Implementing your Business Plan is critical to a strong, successful start to a new home-based business.  Why would you want to take the time to write-up a Business Plan if you had no intention of following it?  Your Business Plan is your initial map for growing your business.  It is always important to refer to your Business Plan, but you should include in your Business plan several alternate plans.  I am often reminded of the shortened quote from a poem by Robert Burns, “the best laid plans of mice and men often go awry”, and that does seem to be very much the truth when working your own business. 

With all of that in mind, Steve and I developed a back-up Business Plan, and a back-up to the backup plan.  By the time I had submitted my resignation to my “regular” job, we had what we believed many of the bases covered.  Then it all boiled down to scheduling the events, being realistic about which events would be good, and then proceeding to the events.   

In the beginning, we started events with a 10×10 booth space and one table.  As we participated in rallies, we started playing around with our displays so that they became more eye-catching and interesting for people to stop by and look at.  In a rally or really any event, you have to be able to catch a person’s imagination very quickly as they walk by.  If your display is a basic table with some product on top, what is going to cause the potential customer to stop and look at what you have to offer?  This is where marketing really comes into play, which is part of your Business Plan. 

At the various rallies that first year, we kept requesting people’s opinion about our booth and asking them what they were interested in.  The key to successfully growing your business is to identify what your potential customer wants, not what you want to offer your customer.  You have to very quickly let your customer know that you can help them with a particular problem that they are wrestling with.  You do not want them thinking that you are going to force them to purchase the latest and greatest gadget that they will never use.

We did make many mistakes in setting up the displays for the first few months.  We had not gone into detail in the Business Plan what a good display would entail.  Steve and I had different ways to approach customers.  Again, we did not originally include that in our Business Plan.   In the beginning, I had more problems talking with potential customers because I was shy (you wouldn’t know that now, but in the beginning I was terrified to talk to potential customers).  I understood what the products could do to help people, but I was unsure and uncomfortable in effectively presenting that information to the customer.  I stumbled over my tongue a bunch of times.  Initially, Steve had to poke me often to make me talk to people, I was so nervous.  I quickly learned to listen to what customers wanted instead of telling them what I thought they wanted.  After that, it was much easier for me to talk to complete strangers.  I was no longer making a sales pitch, I was offering a solution to a customer’s problem.

We kept referring to our Business Plan before and after each rally, comparing what we had anticipated to what actually occurred and we adjusted the Business Plan accordingly.  By the end of the year, our Business Plan had changed, but we remained successful and continued growing our new business. 

Next week we will talk about what happens when you lose sight of your business plan while working your business…

If you are interested  in starting your own business, please feel free to visit our website at  We may have a business opportunity that would fit your lifestyle.

Until next week…

Turning Business Plans into Action Plans-Part 2

28 06 2010

Last week we continued talking about moving from a Business Plan to an Action Plan.  We talked about how I went from researching the Waterless Technology business opportunity to working the opportunity for income and profit.  This was one of the most exciting and frightening times of my life.  Here I was planning on quitting my job, one I had been working at for over 12 years and going into a business for myself, but not by myself.  I was scared beyond belief, but also looking forward to the challenge of turning all the business theories into action. 

We did not just have one plan of attack on working the Waterless Business once I quit my job.  We had identified several options on where the business would go once I started working it full-time.  Our primary plan was to travel the country, following the motorcycle rally circuit most of the year in order to demonstrate the product, detail motorcycles and promote the business. 

Booth at Arkansas HOG Rally

This basic Business Plan had worked for Steve for several years, and our plan was to develop the rally schedule and include larger rallies along with larger booth space in order to gain a bigger foot-print and better profits.  We created a basic budget for maximum amounts to spend on booth space at a rally and also factored in the costs of getting to and from the rallies.  As we were growing, we identified how many individual units of product we must sell before we cleared our booth and travel expenses.  We also started looking at numbers of attendees and started some statistical tracking of the various events to determine if they were a reasonable risk.

We made sure to identify in both the Business and Action Plans that all rallies are risky.  You can predict several items, like attendance, but you cannot predict weather, or local economic conditions.  You can guesstimate rally attendance based on past rally performances; you can talk to other vendors to determine if they have participated in this particular event in the past and if it was profitable for them.  Not all, actually, many will not give you a straight answer so the next best question if you are unsure if this particular rally will be good for you is to find out how many vendors there will be and how many are there for the first time.  We get nervous if we found a rally where the majority of vendors were there for the first time.  Unless it is the first year for a particular rally, you should not have more than 25% new vendors.  If you have more than that number of new vendors, you need to start asking serious questions about why there are so few returning vendors or why there are so many new vendors.  There may be legitimate reasons for both, but these are questions that need to be asked of the promoter or any vendors if you can contact them.  Another very important question to ask is how many vendors will be at the event and if any of them are offer the same type of products and services you have to offer. 

There is no greater disappointment and frustration as arriving at a rally to discover that there are several other vendors who also offer similar or identical products or services as you.  Unless the rally or event pulls in hundreds of thousands of participants, there is a high likelihood that your profits will suffer as duplication of products and services increases.   Luckily, not many people are involved in promoting Waterless Technology Cleaning products at many motorcycle rallies

Until next week…