4 Basic Business Goals

1 02 2011

Now that we have all survived the first month of the new year, it is time to reflect upon what we have already accomplished versus what we SAID we were going to accomplish the beginning of this new year.  Usually the first month of a new year ends up getting spent closing the financial books of your personal life and business (perhaps…) and just reviewing how successful you were or were not in the prior year.

The second month of the new year is now really when we focus on moving forward and building/developing our life and business.  Usually, prior to the new year, we make resolutions and budgets.  We promise that this new year will bring new ideas, new success and new growth.  By month 2 or 3 of the new year we can really take a hard look at where we are and whether or not we are going to come close to our end-of-year expectations.  Throughout all of this looking back and looking forward, if we do not rely on some basic life principles, we can pretty much write any meaningful success off.  If we do not utilize these 4 Basic Business Goals, perhaps we should not be in business.

We have talked in prior blogs about various types of Business Success and Goal setting.  This week we are going to review 4 Basic Business Goals and identify how these very basic goals can help you to develop and grow your business and even your personal life.

The first Basic Business goal is to do what is right, despite the consequences.  For business and even for your personal success, doing the right thing is not always easy or painless  (usually it is NEVER painless).   Doing the “right” thing for a customer may be in refunding their money when you really don’t want to.  You may feel that the customer’s reason for the return was off-base, but if you want to retain that customer for future business, if you have a return policy, you must adhere to the policy.  If you turned the tables, and you were in the customer’s place, how would you feel if the merchant did not wish to refund your money?  By doing what is right, not necessarily what you would prefer your customer should be satisfied and tell others that you did take the high-road.

Doing the “right” thing is many times like taking the road less traveled.  How frustrated have you been with customer service provided to you?  More businesses have lost the whole concept of customer service, actually many new businesses have lost the concept of treating the customer like a human being.  If you get back to basics (the Golden Rule) and treat your customers the way you would like to be treated, you will find your business growing.

As a business person you may find that you become jaded to new ideas, new concepts and new ways of doing business.  Do not lose your desire to learn or your sense of wonder at trying new things.   Keep your eyes open to new ideas and processes.  There may be a million ways to conduct business, and you do NOT know all the ways to be successful.  Always remain open to new concepts, one of them may be just the idea you didn’t know you were looking for.

As usual, be sure to Over Deliver and Under Promise to your customers.  No matter how much your customer WANTS you to perform a certian task within a certain time frame, if you KNOW you can’t produce (refer to our ) do not promise what you cannot deliver on.  Ultimately your customer will appreciate your honesty and you will have done the ‘right’ thing for your customers.  Customers are always happy when you achieve the promise of completing a task within the defined amount of time.  What customers really appreciate is when you not only do what you said you would do, but you go a little beyond what they expected and you give them more than what they asked for (but you are still providing for them what they really wanted).

The 4th Basic Business Goal is to love what you do.

“The more you love what you are doing, the more successful it will be for you.” – Jerry Gillies

If you do not love what you are doing, then you should not be doing it.  Life is too short to do something you don’t like to do.  If you love what you do, then you will never work a day in your life.

These 4 Basic Business Goals will not only help you to grow your business, but when applied to personal life, can help you to grow and improve your personal relationships also.

If you are looking for an additional income opportunity, you may want to review what we have to offer on our website.

Until next week…

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3 responses

2 02 2011
Worry-Free Web and Graphic Design (San Diego) - Wordpress Video Tutorials

[…] 4 Basic Business Goals « Hawgwash's Blog […]

3 02 2011
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25 02 2011
Engagement Ring

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