3 Tips for Increasing Your Online Sales

5 10 2010

Many businesses now have an on-line aspect to their sales, but you may have discovered that it is very difficult to generate online sales.  Looking around the Internet today is like walking into a library and having no idea what you are looking for.  Tonight we are going to review 3 tips for increasing your online sales.

Even if you know what you are looking for, it could take you literally days to find what you want at the price you want.  Many online businesses have to compete with other businesses that offer the same or similar products.  These other competitors may be located in your state, or may be located over seas.  The question is how to attract more customers to your particular site without spending too much money.  We are going to cover 3 tips for increasing your sales online without spending mountains of money.

The first tip is to find the questions that customers are asking and are not being answered by your competition.  This may sound daunting at first, but if you know your product and know your industry, you should also know what questions your customers have regarding your particular products and services.  If you are not sure what questions may be asked regarding your industry, try going to Yahoo Answers and type in your keywords.  Study the results carefully and see if there is a particular trend in what questions are asked.  This will tell you what is not being answered.  Another place to look for questions that don’t seem to be well answered is in forums.  Watch what is being said and how many times similar questions are being asked.  A last place to look for unanswered questions is to your customers.  Ask them if they have unanswered questions regarding your products and services.

You may (and should) have the answers to the unanswered questions you discovered above.  The case may be that others in your industry do not want to answer the particular questions.  The answers may be embarrassing, or, in your competition’s mind, may give away trade secrets.  The second key tip  is for you to accurately answer the unanswered questions and be sure that your customers and potential customers can easily find these answers.  You may want to format the answers to the questions as a blog post.  Do not post all the answers at one time, you want to have your audience come back to visit your site frequently.   As you post answers to various questions, continue looking for new questions so you can keep your blog fresh.

The third tip to increase your online sales is to be sure that you have your answers posted in more than one location.  Some customers may not like to read blogs, so perhaps you would want to have a FAQs (Frequently Asked Questions) page on your website that customers can conveniently access.  Also, for the blog articles you have written that answer the various questions, consider submitting those articles to as many RSS feeds as possible.  Bookmark your blog posts using Digg, Technorati and De i cious.   Submit your articles to top websites, ezines and article directories so you get a wider viewing audience.   Also be sure to include links to your articles in the various social media sites like Twitter, Facebook, Linked In and Myspace.

By implementing these 3 tips (noting unanswered questions, answering those same questions and then by posting those answers all around the Internet), you will find that more people will come to your site and ultimately you will increase your online sales.  People are hungry for answers to questions, but more importantly they are hungry for accurate answers to their questions.  If you are able to position your business and website as a ‘go-to’ source of information, you will develop more trust with your online customers and ultimately increase your online sales.  Good luck and enjoy your search for the unanswered questions.

If you are looking for an additional income stream, check out our website.  We may have a home-based business opportunity that suits your needs.  The opportunities noted on our website all offer great compensation plans and have a low cost of entry.  Please feel free to e-mail us with any questions you may have.

Until next week…

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4 responses

6 10 2010
Modular clean room

The blog is really nice one and full of information we appreciate the kind of information you have provided in this post. The information are o useful for all of us and we would like to thank you from the bottom of our heart for this wonderful information.

6 10 2010
hawgwash

I am glad you have enjoyed the blog. If you have any subject or questions you would like me to explore, please let me know.

8 10 2010
best business blog

best business blog…

To identify the industry attractiveness the company has to evaluate the market size and projected growth rates, the intensity of the competition in the industry, the opportunities and threats, the chances of strategic fits, the amount of resources requ…

12 10 2010
bob darren

excelent. I’m glad I read this

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