Reacting vs Responding – Part 1

7 03 2010

Many thanks to Marsha Petrie Sue and her new book, “The Reactor Factor” for inspiration.  I have had the opportunity to read Marsha’s new book several times now, and each time I go through it, I learn something new.  Tonight we are going to discuss reacting versus responding in handling your small business during these difficult times. 

Marsha’s book talks about how to handle various work situations and how not to lose control while dealing with difficult situations.  Her observations and suggestions are targeted to people employed by others, but can very easily be applied to the small business owner.  What has been very helpful has been her grid of “Take it, Leave it, or Change it“.  It is a method for deciding when and what to do, or as Marsha aptly puts it, “deciding to decide”.

Many of us who decided to leave the standard corporate world behind, already applied one of Marsha’s principles, “change it”.  We decided we wanted to work for ourselves either because we were unhappy with our current work situation, or we had a passion for a new opportunity.  Starting a business, especially in today’s economy, can be very challenging.  There is no reason why, if you have planned well and have a solid opportunity, that you will not be able to grow your business.  You just need to keep an eye out for some pitfalls that may trip both you and your business up.

One of the topics in Marsha’s book is to on toughening up or giving up.  Many people hear the dire news reports about how bad it is out in the business world, they may even see that same financial difficulty in their personal  and business situations.  Just because you are bombarded with bad news does not mean that you should accept that everything is bad and quit what you are doing.  The bad news is actually only one reporter’s view of the situation.  If you just reacted to the dire economic news, you would be very tempted to close your business doors and hide in a dark closet somewhere until the bank foreclosed on you.  If you toughen up, you would hear the bad news, but make your own good news.  You would not allow your business decisions to be swayed by what you have heard.  Granted, you should not just continue your business as if nothing was wrong.  You need to be aware of what is occurring in the world around you, but do not base your business decisions solely on what you heard on the news.  You need to go out and discover for yourself what you can and cannot do. 

Next week we will continue this discussion about reactions versus responses and how responses could improve your business situation.  Again, many thanks to Marsha Petrie Sue and the inspiration her book, “The Reactor Factor” has provided.  If you are interested in Marsha’s book, it can be found on her website or  If you are interested in starting a small home-based business opportunity, there are a few that may be of interest on our website.  Please feel free to contact us with any questions or comments.

Until next week…



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