Building Relationships in Business

30 10 2009

When in business for yourself, it is extremely important to do more than just sell products to people.  In this economy in particular, in order to differentiate yourself from all other people with the same products or services, it is critical to build relationships with the people you deal with. 

Without customers, you don’t have a business.  As I have mentioned in earlier articles, just selling products to people is good, but that will not get you the repeat sales that is necessary for a business to survive in the long-term and it will do nothing to build your word-of-mouth advertising.  Without customers, nobody sells anything, and nobody will receive a paycheck.  Customers are looking not only for quality products and services, but for knowledge and respect in the people presenting and selling the products and services. 

If a customer is happy with how they have been treated, even if your identical product is more expensive than the competition, that customer will most likely purchase from you again in the future.  People are looking more for just a product, they want to be treated with dignity and respect.  If you do not provide that, than the customer will most likely go to the competitor who offers respect to purchase that product.

Our personal philosophy in building personal relationships with customers, has been mentioned in Marsha Petrie Sue’s new book, “The Reactor Factor“.  In it Marsha briefly describes what Steve and I attributed our success to – building personal relationships.  Marsha sums it up as, “The key to a good business is in developing personal relationships.  Do not prejudge anyone and treat everyone fairly.” (The Reactor Factor, by Marsha Petrie Sue, pages 160-161).

As people get to know you and your business, they will begin to realize that you are not going to steer them wrong, and will do everything in your power to make sure they get everything that they should.  Once that trust is developed, you will find that you have a customer for life and that customer will be more than willing to positively refer you to their friends if their friends need what you have to offer.  Trust must be earned, and once it is, the value is almost incalculable and will go so much further than any advertising will.  Trust is something that should never be taken lightly. 

Please keep an eye on this blog in the future for more information on building relationships in business.  If you would like to see what Hawgwash, LLC has to offer for business opportunities, please visit  If you are interested in obtaining Marsha Petrie Sue’s new book, “The Reactor Factor:  How to deal with difficult work situations without going nuclear”, please visit

Until next week…



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