To your business success

1 02 2012

“Success on any major scale requires you to accept responsibility …In the final analysis, the one quality that all successful people have   is the ability to take on responsibility.” – Michael Korda

Striving for Business Success

Two weeks ago, we discussed the meaning and definition of success.  This week we will continue the discussion of success along with responsibility, and what you need to do to attain success in your business.

As indicated in Michael Korda’s quote at the beginning of this post, successful people always seem to have the ability to take on responsibility.  To be successful, you have to be responsible; that once you start a business, it is your responsibility to yourself, your employees and your customers to keep that business going.  You are responsible for the proper development of a business plan, correctly marketing your products, and taking care of your customers.  If you have a product or service that your customers absolutely love (and what business doesn’t have a product or service that customers love?), it is your responsibility to continue to provide those customers with those products and services that they have come to depend on.

Ultimately, if you do not feel responsible for your customers, your business will inevitably suffer.  The old adage, “the customer is king”, still holds true even in this electronic day and age.  If you alienate your customers, they will not purchase your products however good they may be, nor will your customers utilize your services.  It is your responsibility to listen to what your customers wants and needs are and then to take that knowledge and assist those same customers.

By listening well to your customers, you will learn where and how to increase the sales of your business, and subsequently make your business more successful.  But growing sales does not necessarily guarantee business success.  You are still responsible for keeping track of the additional costs involved in increased sales.  It is your responsibility to grow your business in a manner where it becomes more profitable, not less profitable.  There are some so-called business people out there that believe just because their sales are up, their business is growing and succeeding.  That may not even be close to the truth.  As a business owner, it is your responsibility to not only understand what it is you offer to your customers, but it is your responsibility to understand what it means to be profitable.

Just because sales may increase, you need keep a close watch for extra costs not associated with the increased sales.  If you are in a business that allows customers to purchase on credit, this is a huge area that can really damage your profitability.   Great, your sales are up, and your customer credit is also up.  Now, how are you planning on paying your bills if your customers have not paid their bills to you?  It is your responsibility to both yourself, and your business to understand the dynamics of the whole business.   What may also come with an increase in sales is an increase in staffing costs.  You need to be sure that the additional costs you are bringing on do not outweigh the increased sales.  You need to act responsibly with regards to increased sales because your ultimate goal is to have more money going into your bank account than out of your bank account.

It is your business responsibility to increase your business bank account month over month.  By doing that, you are insuring your business success.

If you are looking for an additional income stream to supplement what you currently have, take a look at our website, we may have something that would compliment what you are currently working on or inspire you towards new goals.

“Success is peace of mind in knowing you did your best.” – John Wooden

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Finding your Passion in Business

24 01 2012

Last week we discussed reviewing where we were in business and setting goals for where we want to be by the end of this year.  While we were discussing goal-setting, I mentioned that it was not only important to set obtainable goals, but to set goals that you were passionate about.

This week we are going to explore a some possible ways that you can find your passion in business.  Let’s first define Passion:  “Passion is a term that is often applied to a very strong feeling about a person or a thing.  It is an intense emotion, compelling feeling, enthusiasm or a desire for something.” – Wikipedia definition.

“What is passion?  It is surely the becoming of a person.” – John Boorman

If you are in a home-based business, or are managing a small business. it is highly likely that you were extremely passionate about the business you got involved in.  The problem is that running a business, especially a home-based business, can be very time consuming and tiring.  After a while, you may start to wonder why you ever thought you wanted to be in business for yourself in the first place.

If you are still working your business, you may need to rediscover the passion in your business.  It could be helpful to sit down and write down all the reasons WHY you got involved in that business originally.  Sometimes, when you go back to the beginning, you can rediscover the passion that inspired you to start your own business.  As you rediscover your passion, write down the points that you feel very strongly about.  You want to remember those aspects of your business when times start getting difficult again.  Do not focus on the negative aspect of your business, everyone has tough times, and focusing on the negative will not allow you to capture the passion (positive passion) that you were hoping to discover.

Once you are able to rekindle the passion you had at the outset, now would be the time to start setting goals for the future.  If you had focused on the negatives of your business, odds are that your goals would not be all that they should be and you could very well start a downward spiral of your business.  As you start defining your goals, always be sure to verify that you are passionate about the goals you are setting.  You should be very passionate about all of your big, long-term goals because if you are not, there is a very high likelihood that you will not achieve those goals.

Make sure your goals are realistic, but that they are also designed to push you and your business to greater heights.  If you can set long-term goals that you feel very strongly about, then it will be so much easier to remain motivated and passionate  as you work towards those goals.  After your “big” goals are set, then you can start designing those smaller, stepping-stone goals, that will help you to attain your “big” goal.  Again, if you are passionate about the end result, you will find a much stronger motivation to continue working towards that goal, despite any road-blocks that will appear.

Sometimes you may discover that you cannot recapture the passion you once had.  If you feel you are in that position, before you do anything rash, talk to some other small business owners.  Ask them how they managed to work through their challenges.  As we discussed last week, talk to successful people.  Do not waste your precious time and energy talking to people who feel your passion is misplaced or misguided.

Continue to strive to be passionate in your business, and strive to provide the best services to your customers.  By providing the best for everyone, in the long run, your business will prosper.    One critical key to success in business is finding your passion in business.

If you are looking for some business opportunity to get involved with, perhaps we can be of assistance.  If you do not see anything that triggers your passion, perhaps you can use some of the ideas from the website to discover what you are truly passionate about.  As always, if you have any questions, please feel free to contact us.

Until next week…keep the passion





Happy New Year 2012

17 01 2012

Happy new year to one and all.  Now is the time we all take a moment, assess where we have been and set goals for where we want to be in the new year.  Granted, 2012 has been here for all of 17 days, but that really means there are 349 days (remember, this is a leap year) left to make the year really successful. 

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This week we are going to address the question of success.  Do you consider yourself successful?  Do you consider your business successful?  Even if you think both you and your business are successful, what do you plan on doing this year in order to become more successful? 

The first thing we all need to do is to assess our own personal definition of Success.  Success for some may refer to a level of social status, achievement in business or school, or that you didn’t fail at doing something.  The Cambridge Academic Content Dictionary defines success as:  “the achieving of desired results or something that achieves positive results.”  So, success for one person may not be successful for someone else. 

To start your new year out right, you need to define your version of both personal and business success.  It is important to define both because if you achieve success in one and not the other, you will probably not be happy with your overall results.  If you expect your business to be successful, you should be successful in your personal life. 

Where is your life headed right now?  Is this the direction you want to go, if not, why not?  If you want to go in a different direction for 2012, what do you need to do in order to get there?  Do not try to overhaul your life in one big swing.  If you are not where you want to be now, it probably occurred in a series of small changes, not one big change.  So, if you want to put your life back on a successful path, you will need to make small changes that will ultimately add up to the large, successful change you desire.  Making this goal is no different than setting goals for your business plan.  You have the ultimate goal in mind, but you cannot get there from where you are right now.  In order to get to that end result, you will need to set a series of much smaller, and easily attained goals. 

These smaller steps are all to be designed to keep you not only pointed in the right direction, but to keep you motivated while you are ever so slowly marching towards your main goal.  How many times did you set a goal, and after months of hard work, still don’t seem any closer to that goal?  Don’t you get demotivated at that point?  Odds are that you become so frustrated with the lack of progress, you toss the whole idea out the door and quit.  By setting smaller, easily achievable goals, you can reward yourself and your business quicker and remain motivated and moving toward your major plan. 

Even after you have set your goals, are you happy with the path that you have taken?  Is this REALLY what you want to do and is this the direction you feel your business should be headed?  True success is loving what you do.  If you have your own business, you should be in it because you LOVE to be there, not just because it pays the bills.  There is nothing wrong with working in order to pay the bills, but you need to find something that will assist you in gaining financial freedom too.  You can work a regular job, but if you begin to work towards financial freedom, you may discover that you start enjoying what you do because you are getting closer to your goal.  Once you start enjoying yourself, you are becoming successful.  The world’s most successful people definitely love what they do.  They may be working insane hours in their business, but since they are doing what they are passionate about, the hours are not a burden.  That is true success. 

So, keep on plugging away with what you are doing, but perhaps you will want to start building towards your own personal success.  Don’t just set goals to achieve, but be sure those goals are what you are passionate about.  Without passion, you will never feel like you are successful.

Until next week.  





Effective Communication can mean Business Success

10 05 2011

This week we are going to discuss a topic that is near and dear to many, if not all people in business – communication.  How many times in your business career have you heard the battle cry, we need better communication?  How many times have you heard companies espousing the benefits of communication?

As we all know from personal and business experience, if we don’t communicate effectively, we cannot succeed in what we wish to accomplish.  If your customers cannot effectively communicate their desire for a particular product or service, how can you as a business person satisfy their needs?  On the flip-side, how can you as a business let your customers know that you may have what they need if you cannot communicate your information clearly?  Effective communication can mean business success.  If you cannot convey your message to your target audience, how long do you think your business will succeed?

Communication is a two-way street.  In order to inform and educate, you need to also be very well versed in the art of listening.  You need to not just hear; but to listen to what your customers are talking about and what they are looking for.  If you listen to what they ask, you may also be able to identify what they are truly looking for in a solution to their problem.

Once you have mastered the art of listening, you now need the ability to effectively communicate with your customers.   This may sound like a simplistic view, but even if you understand what your customer’s needs and wants are, if you cannot communicate back to that same customer the information that you have to offer, you are not successful in communication.

How frustrated are you when you call into a customer service center and have to explain and repeat your situation several times before you are put in touch with someone who MAY be able to assist you?  If you were that business, you need to look at this scenario and determine how you can better communicate between customer service representatives so that your customer does not have to repeat their problem a half a dozen times before they get to the person who can solve their concern.  Effective communication within a customer service center is key to a successful business.

If you were able to locate a company that would listen to your concerns, desires, and needs and would then relay that information accurately to the correct person, wouldn’t you continue to do business with that company?  Taking it a little farther, wouldn’t you want to tell the world about how wonderful that particular company’s service was for you?  Think of how quickly your business would grow with this type of word-of-mouth advertising.  Again, effective communication can most likely business success.

Find a way in your organization to improve the communication flow between departments or between your sales staff.  If one sales person has assisted a customer, be sure that sales person relays that information so when the customer comes back, they do not NEED to talk to one particular person, any of the qualified sales staff can be just as effective.  If a customer has a problem and one person takes that call, be sure that information is effectively communicated to all who may be involved so when or if the customer calls in again, whoever does take the call will be able to respond properly without requiring your customer to tell their story all over again.

By honestly keeping the lines of communication open within your organization or business, you will find that your company will grow faster and be able to respond better to customers.  Information is power, but information kept with one person and one person only can seriously cripple an organization.  Open the lines of communication and you will not only find customers to be happier, but your staff will be more willing to assist others within and without your organization.  Effective communication is a critical component of business success.

Until next week…





New Business Article Starting May 10 2011

9 05 2011

Just wanted to let you all know that you have not been forgotten.  Life has been more than a little hectic since prior to April 15th.  Now that I have a better handle on the new and improved crazy schedule, the business articles will once again begin, starting tomorrow, May 10, 2011….

Please stay tuned…





This week off

22 03 2011

Sorry about not posting last week, or this week.  Time to get business taxes and personal taxes done before the April 15th deadline.  You are not forgotten, but since there are only 24 hours in a day, and I do need to get at least an hour of sleep a day (I have petitioned for more hours in a day…to no avail) something had to give.

Postings should be up again by next week.

Until then…





Final Key Elements to Advertising Effectiveness

8 03 2011

In the past few weeks we have been discussing the 7 Key Elements to Expand your Advertising Effectiveness.  We discussed 5 of the 7 key elements:  providing the main idea; admitting to your limitations; expand on the key idea and make it exclusive; show your track record and prove your credentials; and explain your motivation for making this special and exclusive offer.

This week we are going to conclude the discussion of the 7 Key Elements to Expand your Advertising Effectiveness with the last two elements:  address your competitors claims and to present your specific offer.

It is critical to be sure you are aware of the claims your competitors are making regarding their similar products or services.  Take time to discover specifically what their sales arguments are and how they present their arguments.  You may want to research their claims and identify any errors in logic they may have “glossed over”.  Be careful though, not to openly criticize or ridicule them.  Be sure that any counter-claim you use or identify can be backed with proof.  You also do not want to make your criticism of your competitor’s product seem to be criticism.  You want to present the appearance of objectivity, as if you were a customer weighing the differences between your products and services and those of your competition.

You want to be able to demonstrate how your approach to solving your customer’s problems is superior to all others.  Be sure to prove to your perspective customer that with their specific business situation, yours is the best alternative (again without obviously attacking your competition – customers will be nervous if you conduct an obvious tirade or attack against your competition).  Compare and contrast the benefits you can provide with your competition.  With that you will be helping your customers to develop a list of questions that they can then go and ask the competition.  Odds are that your competitors will not be prepared or willing to answer those questions, which will further strengthen your position with the customer.

Lastly, you want to clearly present your offer.  Outline in detail the steps that your customer needs to take in order to obtain this limited offer.  It is here that you will summarize all of the positive benefits if they opt for your solution.  You may also want to briefly re-iterate the worst case scenarios if they do not go for your offer.

Hopefully you will find these 7 Key Elements to Expanding your Advertising Effectiveness useful for your business.  If you are able to utilize even some of these elements effectively, you may find that your small business will grow faster than anticipated.

If you are looking for a second income to supplement what you are currently doing, please feel free to explore our website.  We offer several home based business opportunities and are more than willing to discuss in detail any opportunity you are considering.  We offer Pre-Paid Legal Services, Stem Cell Nutrition and can assist you in starting up your own waterless detailing business.  You only have to ask.